模特太瘦禁止做广告

模特太瘦禁止做广告

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时间:2019-03-01

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1、NewIsraelilawbansunderweightmodelsinads以色列近日通过一项新法案,禁止使用体态过瘦的模特做广告,以此阻止饮食失调现象的蔓延。同时,如果出版物中使用的模特图片是经过技术加工使其显得更瘦的话,出版商需加以说明。政府出面通过立法干预时尚界,这在世界范围内尚属首次。新法案规定,模特接拍在以色列境内播放的广告之前都必须提供至少3个月内的体检报告,以核查其身体状况是否达到了世界卫生组织的健康标准。AnewIsraelilawbansshowingoverlythinmodelsfromlocaladvertisinginanatte

2、mpttofightthespreadofeatingdisorders.Italsorequirespublicationstodisclosewhentheyusealteredimagesofmodelstomakethewomenandmenappeareventhinnerthantheyreallyare.Thelaw,passedlateMonday,appearstobethefirstattemptbyagovernmenttouselegislationtotakeonafashionindustryaccusedofabettingea

3、tingdisordersbyidealizingextremethinness.Itcouldbecomeanexampleforothercountriesgrapplingwiththespreadofanorexiaandbulimia,particularlyamongyoungwomen.Thelaw'ssupporterssaidtheyhopeditwouldencouragetheuseofhealthymodelsinlocaladvertisingandheightenawarenessofdigitaltricksthattransf

4、ormalreadythinwomenintoillusorywaifs."Wewanttobreaktheillusionthatthemodelweseeisreal,"saidLiadGil-Har,assistanttolawsponsorDr.RachelAdato,whocomparesthebattleagainsteatingdisorderstothestruggleagainstsmoking.InIsrael,about2percentofallgirlsbetween14and18havesevereeatingdisorders,a

5、ratesimilartootherdevelopedcountries,said anthropologist SigalGooldin,whostudieseatingdisorders.ThenewlawrequiresmodelstoproduceamedicalreportdatingbacknomorethanthreemonthsateveryshootthatwillbeusedontheIsraelimarket,statingthattheyarenotmalnourishedbyWorldHealthOrganizationstanda

6、rds.TheU.N.agencyusesastandardknownasthebodymassindex—calculatedbyfactorsofweightandheight—todetermine malnutrition.WHOsaysabodymassindexbelow18.5isindicativeof malnutrition,saidAdato,agynecologist.Accordingtothatstandard,awoman5feet8inches(1.72meters)tallshouldweighnolessthan119po

7、unds(54kilograms).AnyadvertisementpublishedfortheIsraelimarketmustalsohaveaclearlywrittennoticedisclosingifthemodelshowninitwasdigitallyalteredtomakeher,orhim,lookthinner.ThelawwillnotapplytoforeignpublicationssoldinIsrael.ThelawwaschampionedbyoneofIsrael'stopmodelagents,AdiBarkan,

8、whosaidin30yearsofwork,heh

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