[James_V._Green]_The_Opportunity_Analysis_Canvas_e(BookFi.org).pdf

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1、THEOPPORTUNITYANALYSISCANVASEDITION2.0Dr.JamesV.GreeniCopyright©2013byJamesV.GreenAllrightsreserved.Nopartofthisbookmaybereproducedinanyform,byPhotostat,microform,retrievalsystem,oranyothermeans,withoutpriorwrittenpermissionofthepublisher.www.opportunityanalysiscanvas.comPublicati

2、onDataGreen,JamesV.Theopportunityanalysiscanvas/JamesV.GreenEdition2.01.Entrepreneur2.Opportunity3.InnovationForJamesiaandAllyThankyouforgivingmetheopportunityeverydaytobeahusbandanddad.ABOUTTHEAUTHORAnaward-winningeducatorattheUniversityofMaryland,Dr.JamesV.Greenleadstheeducation

3、activitiesoftheMarylandTechnologyEnterpriseInstitute.AsitsdirectorofEntrepreneurshipEducation,hemanagestwenty-fiveundergraduateandgraduatecoursesinentrepreneurship,innovation,andtechnologycommercialization.Hehascreatedandledahostofinnovativeprogramsandactivitiesservingover150,000i

4、nnovatorsandentrepreneursfrom150countries.Withtwentypublicationstohiscredit,heisathoughtleaderinentrepreneurshipeducationpedagogyandentrepreneurialopportunityanalysis.In2011,heearnedfirstprizeinthe3ELearningInnovativeEntrepreneurshipEducationCompetitionpresentedattheUnitedStatesAs

5、sociationforSmallBusinessandEntrepreneurship(USASBE).In2013,helaunchedtheUniversityofMaryland’sfirstcoursewithCoursera,“DevelopingInnovativeIdeasforNewCompanies.”PriortocomingtotheUniversityofMaryland,Dr.Greenheldfounder,executive,andoperationalroleswithmultipletechnologystartupsi

6、ncludingCyveillance(acquiredbyQinetiQ,LSE:QQ.L),WaveCrestLaboratories(acquiredbyMagnaInternational,NYSE:MGA),andNetMentors.Org.CONTENTS1IntroductionPartI.ThinkingEntrepreneurially2EntrepreneurialMindset3EntrepreneurialMotivation4EntrepreneurialBehaviorPartII.SeeingEntrepreneuriall

7、y5IndustryCondition6IndustryStatus7MacroeconomicChange8CompetitionPartIII.ActingEntrepreneurially9ValueInnovation10OpportunityIdentification11NextSteps1INTRODUCTIONThereisnothingmorepowerfulthananideawhosetimehascome.VictorHugoPoet,Novelist,andDramatist194,725wetoocouldhaveachieve

8、dsimilarAtthetimeofthiswriting,th