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1、FortheexclusiveuseofC.LEE9-305-101REV:JUNE21,2005Boeing787:TheDreamlinerOnApril26,2004,Boeingannouncedthelaunchofanewjetliner,whichitnamedtheDreamliner(initiallyknownasBoeing7E7).The7E7wasamuch-awaitednewfamilyofplanesthatwouldbeginoperationsin2008.I
2、twouldbethe25thcommercialairplanemodelunveiledbythewesternworldandthe11thjetfromBoeingorMcDonnellDouglas.AllNipponAirways(ANA)becamethelaunchcustomerwithanorderfor50wide-body7E7swithareportedlistpriceof$6billion—anannouncementrepresentingthesinglelar
3、gestordereverforanewjetinBoeing’s88-yearhistory.Reportsindicatedtheestimatesforthedevelopmentcostsforthenewplanewouldbebetween$8billionand$10billion,withBoeingexpectedtospend$6billionwhiletherestwouldbebornebystrategicpartners.(Thecomparableestimates
4、forAirbus’snewsuper-jumboA380planewerebetween$13billionand$15billion.)InJanuary2005,BoeingandthePeople’sRepublicofChinaannouncedanagreementforthepurchaseof607E7sbyChineseAirlinesvaluedatapproximately$7.2billion.Withtheannouncement,Boeingformallyrenam
5、edthe7E7projectthe787.DeliveriesofthenewplanestosixChinesecarrierswillbeginpriortothe2008BeijingOlympics.AsofFebruary2005,Boeinghadreceived63firmordersand129“less-binding”commitmentsforthenewplane,four-fifthsofwhichwerefromAsianairlines.The787project
6、cameatatimewhenindustryexpertsincreasinglyquestionedthecompany’scommitmenttothecommercialaircraftbusiness.TheybelievedBoeing’sfutureinthisbusinessrestedsquarelyonthesuccessfuldesign,marketing,anddeliveryofthe787plane.Overthelasttwoyears,Airbushaddeli
7、veredmoreairplanesthanBoeing,andwithitspromiseddeliveryoftheA380in2006thecompanywasnowofficiallyrecognizedastheindustryleader.Withthesuccessfullaunchofthe787,Boeinghopedtoreassertitscommitmenttotheindustryandtrytoregainitsleadershiprole.Despiteitspre
8、occupationwiththeA380,Airbuswasplanningitsownresponsetotheproposed787thatcouldblunttheimpactofthisnewplaneofferedbyBoeing.TheBoeingCorporationTheBoeingCompany,foundedin1916,operatedthreemajorgroupsofbusinesseswithatotalofsixsubsidiaries:commercialair
