Shaping_the_future_of_travel_in_APAC.pdf

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1、ShapingthefutureoftravelinAsiaPacificThebigFOURtraveleffectsJanuary2013ShapingthefutureoftravelinAsiaPacific2ContentsForeword3ExecutiveSummary4TheMeEffect:thefragmentationofthetravelmarketintoever-increasingniches5TheVisitFriendsandRelatives(VFR)traveller6Theindepende

2、nttraveller6Generation‘S’(Senior)traveller7Thesmallbusinesstraveller9Thefemalebusinesstraveller10TheRedTapeEffect:thebreakingdownofbarrierstotravelwithinAsiaPacific12Theliberalisationprocess13Growthintraveltoestablishedandemergingmarkets14TheLeapfrogEffect:technology&

3、infrastructureintheAsiaPacificregionleveragelearningfromotherregions15Increasinguseofmobiledevicesfortravel16Thecollaborativetraveller17Infrastructure-thecruiseopportunity18Theresurgenceofrail19TheBarbellEffect:growthattheupperandlowerendsofthetravelmarket20Thegrowtho

4、ftheconsumingclasses21Buildcapacitytocatchthegrowth24Growthattheupperandlowerendsofthetravelmarket24Needforamulti-brandapproach24Stimulusforbudgetairlines25OpportunitiesandTrends:shapingthefutureoftravelinAsiaPacific26Appendix29Ourapproach29Contributors29AboutAmadeus3

5、1AboutFrost&Sullivan31ShapingthefutureoftravelinAsiaPacific3ForewordWeliveinwhatexpertscallthe‘AsianCentury’.AsiaPacificisnowregainingtheleadingpositionontheglobalstagethatitlastheldbeforetheIndustrialRevolution.Ifthecurrentgrowthtrackcontinues,by2050,Asia’spercapitai

6、ncomecouldrise600%inpurchasingpowerparity(PPP)matchingEuropeandotherWesternmarkets.Overthenexttwodecades,perhapssomethreebillionAsianswillentertheranksoftheglobalmiddle-class,joiningwhatwetermthe‘consumingclass’withenormousimplicationsfortheglobaleconomy1.Butit’smoret

7、hanpureeconomicgrowththatwilldriveAsiaforwardatbreakneckspeed.Geopolitical,socialandtechnologicalchangeswillalsohaveafundamentaleffectontheregioninthefuture.Geopoliticalandsocialforcesareshapingnewtradeandbusinesspracticesthatdifferfromtheoftencentrally-plannedandprot

8、ectedeconomiesthatexistinmuchoftheregion.Trendssuchasthegreaterempowermentofwomen,theageingofpopulationsandthedrifttowardsin