学士学位英语课程翻译in1939twobrothersmacanddickmcdonald

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1、2010年3月版学位英语第一单元阅读1阅读1In1939twobrothers，MacandDickMcDonald，startedadrive-inrestaurantinSanBernadino，California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears，firstatheater，thenabarbecue（烤肉）restaurant.，thenanotherdr

2、ive-in.Butintheirnewoperation，theyofferedanew，shortenedmenu:Frenchfries，hamburgers，andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice，nowaitersorwaitresses，andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFren

3、chfriesandhamburgershadaremarkableuniformity，forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood，andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular，particularlyforlunch.Peopledroveupbythehundre

4、dsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954，whenhewassellingmilksha

5、ke-mixingmachines.Hequicklysawtheuniqueappealofthebrothers’fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethemenu.Theequipment，eventheirredandwhitebuildingswiththegolde

6、narches（拱门）.TodayMcDonald’sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976，McDonald’shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisone

7、ofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory. 1.Thispassagemainlytalksabort.A)thedevelopmentoffastfoodservicesB)howMcDonald’sbecameabillion-dollarbusinessC)thebusinesscareersofMacandDickMcDonaldD)RayKroc’sbusinesstalent2.MacandDic

8、kmanagedallofthefollowingbusinessesexcept.A)adrive-inC)atheaterB)acinemaD)abarbecuerestaurant3.Wemayinferfromthispassagethat.A)MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKrocB)ThelocationtheMcDonaldschosewastheonlysourceofthegreatpopul