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ID:33751617
大小:4.12 MB
页数:32页
时间:2019-02-28
《search-engine-optimization-starter-guide.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、SearchEngineOptimizationStarterGuideWelcometoGoogle'sSearchEngineOptimizationStarterGuideThisdocumentfirstbeganasanefforttohelpteamswithinGoogle,butwethoughtit'dbejustasusefultowebmastersthatarenewtothetopicofsearchengineoptimizationandwishtoimprovetheirsites'interactionwithbothusersandsearchen
2、gines.Althoughthisguidewon'ttellyouanysecretsthat'llautomaticallyrankyoursitefirstforqueriesinGoogle(sorry!),followingthebestpracticesoutlinedbelowwillmakeiteasierforsearchenginestocrawl,indexandunderstandyourcontent.Searchengineoptimizationisoftenaboutmakingsmallmodificationstopartsofyourwebsi
3、te.Whenviewedindividually,thesechangesmightseemlikeincrementalimprovements,butwhencombinedwithotheroptimizations,theycouldhaveanoticeableimpactonyoursite'suserexperienceandperformanceinorganicsearchresults.You'relikelyalreadyfamiliarwithmanyofthetopicsinthisguide,becausethey'reessentialingredie
4、ntsforanywebpage,butyoumaynotbemakingthemostoutofthem.Eventhoughthisguide'stitlecontainsthewords"searchengine",we'dliketosaythatyoushouldbaseyouroptimizationdecisionsfirstandforemostonwhat'sbestforthevisitorsofyoursite.They'rethemainconsumersofyourcontentandareusingsearchenginestofindyourwork.F
5、ocusingtoohardonspecifictweakstogainrankingintheorganicresultsofsearchenginesmaynotdeliverthedesiredresults.Searchengineoptimizationisaboutputtingyoursite'sbestfootforwardwhenitcomestovisibilityinsearchengines,butyourultimateconsumersareyourusers,notsearchengines.Yoursitemaybesmallerorlargertha
6、nourexamplesiteandoffervastlydifferentcontent,buttheoptimizationtopicswediscussbelowshouldapplytositesofallsizesandtypes.Wehopeourguidegivesyousomefreshideasonhowtoimproveyourwebsite,andwe'dlovetohearyourquestions,feedback,andsuccessstoriesintheGoogleWebmasterHelpForum.TableofContentsSEOBasics
7、4Createunique,accuratepagetitles6Makeuseofthe"description"metatagFromhereon,I'llbeImprovingSiteStructureexplainingvariouspoints8ImprovethestructureofyourURLsonsearchengine10MakeyoursiteeasiertonavigateOptimizingContentoptimization
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