市场营销（荣誉）文学士组合课程

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1、PolyU-SPEEDAwardProgramme2019/20BachelorofArts(Honours)SchemeinMarketing市場營銷（榮譽）文學士組合課程SchemeStructureStudentsarerequiredtocompletethefollowingrequirementswithsatisfactoryresultsforanhonoursdegree:AwardRequirementsNo.ofCreditsGeneralUniversityRequirements(GUR)9–18credi

2、tsBachelorof2ClusterAreaRequirements(CAR)subjects(including1Arts(Honours)+6creditsdesignatedasChina-related),3creditseachinMarketingandDigital1ServiceLearningORFreeElectivesubject,3credits3creditsStrategy/Upto3LanguageandCommunicationRequirements(LCR)subjects(2inEnglis

3、h&1inChinese),3creditseachBachelorof0–9creditsArts(Honours)(forstudentswhohavenotmettheequivalentstandardofinMarketingundergraduatedegreeLCRbasedontheirpriorsub-degreeManagement/studiesonly)*DisciplineSpecificRequirements(DSR)Bachelorof51–54credits(Pleaserefertothetabl

4、ebelowfordetails.)Arts(Honours)1subject,3creditsinMarketingFoundation(forstudentsfromunrelated0–3creditsandPublicdisciplinesonly)RelationsSchemeCompulsory5subjects,3creditseach15creditsAward-specific7subjects,3creditseach21creditsCompulsoryElective5subjects,3creditseac

5、h15creditsWork-IntegratedEducation(WIE)300hoursofwork-basedlearningexperience(Relevantworkexperienceaccumulatedduringoraftersub-NildegreestudiesmaybeconsideredforfulfilmentofWIE.Studentswillbeinvitedtosubmitapplicationforconsiderationafterprogrammecommencement.)Total60

6、–72credits+Withinthesesubjects,studentsneedtofulfiltheEnglishandChinesereadingandwritingrequirements.*Students’fulfilmentofLCRwillbeassessedbasedontheiracademicrecordsofsub-degreestudies.TheywillbeadvisediftheyarerequiredtotakeLCRsubjectsonadmission.Page1of4Updated11/2

7、018DisciplineSpecificRequirements(DSR)AwardSubjectNatureSubjectTitleAllFoundation(forstudentsfromIntroductiontoBusinessunrelateddisciplinesonly)SchemeCompulsoryConsumerBehaviour(all5subjects)DigitalMarketingStrategyEffectiveProfessionalCommunicationinEnglishIntegratedS

8、tudy(Marketing)MarketingResearchMarketingandAward-specificBusinessCommunicationinChineseDigitalCompulsoryElectronicCo