pets5_填空题_12页

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1、（一）Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices．Thesecond(31)＿＿＿istoselltheproduct．Thesecondpurposemightbemoreimportanttothemanufacturersthanthe(32)＿＿＿．Themanufacturersgobeyondonlytellingconsumersabouttheirproducts．Theyalsotrytopersuadecustomerstobuyth

2、e(33)＿＿＿bycreatingadesire(34)＿＿＿it．Becauseofadvertisement，consumersthinkthattheywantsomethingthattheydonotneed．Afterbuyingsomethin9，thepurchasercannotalwaysexplainwhyitwas(35)＿＿＿．　　Even(36)＿＿＿—thepurchaserprobablydoesnotknowwhyheorsheboughtsomething，themanufacturers(37) ＿＿＿．Manufacturershave

3、analyzedthebusinessof(38)＿＿＿andbuyin9．Theyknowallthedifferentmotivesthatinfluenceaconsumer’spurchase--somerationaland(39)＿＿＿emotional．Furthermore，theytakeadvantageofthis(40)＿＿＿．　　Why(41)＿＿＿somanyproductsdisplayedatthecheckoutcountersingrocerystores?Thestoremanagementhassomegood(42)＿＿＿．Bythet

4、imethecustomeris(43)＿＿＿topayforapurchase，heorshehasalreadymaderational，thought—outdecisions(44)＿＿＿whatheorsheneedsandwantstobuy．The(45)＿＿＿feelsthatheorshehasdoneagoodjobofchoosingtheitems．Theshopperisespeciallyvulnerableatthispoint．The(46)＿＿＿ofcandy，chewinggum，andmagazinesareveryattractive．T

5、heypersuadethepurchasertobuysomethingforemotional，not(47)＿＿＿motives．Forexample，thecustomerneitherneedsnorplanstobuycandy．butwhilethecustomerisstanding，waitingtopaymoney，heorshemaysuddenlydecidetobuy(48)＿＿＿．Thisisexactly(49)＿＿＿thestoreandthemanufacturerhopethatthecustomerwill(50)＿＿＿．Thecustom

6、erfollowshisorherplan．（二）“Down-to-earth”meanssomeoneorsomethingthatishonest．realisticandeasytodealwith．Itisapleasuretofind(31)＿＿＿whoisdown-to-earth．Apersonwhoisdown—to-earthiseasytotalk(32)＿＿＿andacceptsotherpeopleasequals．Adown-to-earthpersonisjustthe(33)＿＿＿ofsomeonewhoactsimportantorproud．　

7、　Down-to-earthpersonsmaybe(34)＿＿＿membersofsociety，ofcourse．Buttheydonotlettheirimportance“(35)＿＿＿totheirheads”．Theydonotconsiderthemselvestobebetterpersonsthan(36)＿＿＿oflessimportance．Someonewhoisfilledwithhisownimportanceandpride，(37)＿＿＿withoutcaus