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《英语专业自考论文-英语广告语中的语言特征》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、湖北省高等教育自学考试毕业论文题目:英语广告语中的语言特征主考学校:武汉大学专业:英语教育考生姓名:Lori指导教师:汪涛2013年1月18号TheLanguageFeaturesofEnglishAdvertisementLoriTutor:WangTaoJan.2013论文摘要当今,广告以各种媒体如杂志、报纸、电视、广播、海报、因特网等多种形式不断地出现在我们日常生活中。广告作为一种商业促销手段,在商业文明高度发达的社会,在经济大潮已呈现全球化的今天,其重要意义已被全世界普遍认同。对广告语的设计者
2、来说,要使自己的广告语达到最佳效果,就必须努力借助精彩的言语表达在最短的时间、最小的空间里吸引最多的受众,把有关信息最有效地传播出去并让它牢牢地驻留在人们的记忆中。本文旨在通过对英语广告的语言分析总结出广告英语在词汇、语法和修辞上的语言特点。本文共分五个部分,第一部分和第五部分分别为介绍与总结,中间三个部分为本文核心,分别展开广告英语在词汇﹑语法﹑修辞三个层面的分析。.关键词:英语广告,词汇,语法,修辞AbstractNowadays,weareendlesslybombardedwithallkin
3、dsofadvertisementsthroughvariousmediasuchasmagazine,newspaper,TV,radio,posterandinternet,etc.Advertisementasacommercialpromotionmeans,itsimportancehasbeengenerallyrecognizedaroundtheworld,especiallyinthesedayscharacterizedwithhighlydevelopedbusinesscivi
4、lizationandglobalizationineconomy.Inordertoachievethebesteffect,advertisersshouldtrytheirbesttoattractthemaximumaudiencesintheshortesttimeandthesmallestspace.Withtheaidofwonderfulwordssothattheycanspreadtheinformationeffectivelyandmakeitstayinpeople’smi
5、ndfirmly.ThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsentsatlexical,grammarandrhetoric.Thispaperwillbepresentedinfiveparts.Thefirstpartistheintroductionandthelastconclusion.Thefocusofthepaperislaidonthethreemiddlepartswh
6、ichrespectivelyanalyzelanguagefeaturesatentsatlexical,grammarandrhetoric.Keywords:Englishadvertisement,entsatlexical,grammarandrhetoric.TheLanguageFeaturesofEnglishAdvertisementI、IntroductionWeliveinaworldofadvertising.Aspotentialconsumers,weareendlessl
7、ybombardedwithallkindsofproductorserviceinformationfromvariousmediaincludingnewspapers,magazines,television,radio,postersandInternet,etc.Advertisingprovidesavaluableservicetosocietyanditsmembers,becauseitdefinesforconsumersthemeaningandtheroleofproducts
8、,services,andinstitutions.Itindicatesthedifferencethatexistsbetweenbrandsofproductsandaltersnativeservices,aswellasthedistinguishingcharacteristicsofcompaniesandinstitutions.Advertisingalsotellstheconsumerwhataspecificproduct,bra