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1、ABSTRACTThankstothepromotionofTV,Footballcanbecometheworld’sNo.1sport.SincethebroadcastofChinaCentralTelevisionSportsChannel(CCTV-5),itfocusesonthebroadcastofsportsprogram,especiallyonthebroadcastoffootballprogram.Fromthefootballnewsprogramtothefootballmatchprogramandthe
2、footballfeatureprogram,TVfootballprogramhasbecomethedailyessentialelementofCCTV-5.NowadaystherapiddevelopmentofChineseSuperLeaguepromotestheincreaseofChinesefootball’slevel,Chinesefootballarefacingagoodchanceofpickingoutofthelowtimes.In2014,“Theschoolfootball”hasbecomeou
3、rnationalstrategy,asthemostinfluentialnationalTVsportsmedia,itisnecessarytodogoodjobontheTVfootballprogramforCCTV-5.SoanalyzingtheadvantageofcurrentCCTV-5TVfootballprogram,establishingitsstatus,findingoutproblemsandmakingsuggestionswillbethestartingpointandfootholdofthis
4、article.Thisarticleusesthemethodofdocument,contentanalysis,comparativeanalysisanddataanalysistoanalyzetheTVfootballprogramofCCTV-5.FirstIwilldividetheTVfootballprograminto3categories:footballnewsprogram,footballmatchprogramandfootballfeatureprogram.Andonthisbasisintroduc
5、eCCTV-5currentTVfootballprogramswithdistinctcategory.Andthenanalyzethemindetail,intheprocessofanalysissummarizethefeaturesofCCTV-5TVfootballprogram,includingtheincreaseofnewsprogramreport,therichnessoffeatureprogram,thecreationandinnovationof“kingcard”program–“TotalSocce
6、r”,theleadingcompetitionofFIFAWorldCup,EuropeanCupandChampionsLeague.Onthisbasis,Iwillgettheadvantageofprogramresources,channel,humanresourcesandtechnologyaboutCCTV-5.Andthenfindouttheshortageofresourcesusing,programcategory,programlevel,transmissiontechnology,newmediaus
7、ingandprogramsetting.IfCCTV-5wantstocontinuetodotheTVfootballprogramwellandconsolidateitsstatusofnationalTVsportsmedia,IsuggestthatitmustmakegooduseofitsownedmatchresourcesanddevelopitsnewmedialiveplatformwhosecontentisIIdifferentfromitsTVprogram,enrichprogram’stypeandus
8、esocialproductioncompanyreasonably,payattentiontotheTVpersonaltrainingandtheincreaseofnationalfootball’
