“钓鱼岛事件”微博转发特点的研究

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1、摘要摘要微博作为新媒体的代表之所以能够脱颖而出,是因为它具有与其他新媒体不同的功能应用——微博转发功能。利用这一功能，个体发布的微博信息被广泛传播扩散。微博的节点式层级转发传播的巨大能量不可小觑。一些消息往往是因为被不断转发从而被更多的人知道，形成一个个舆论的波峰。钓鱼岛事件”作为典型的新闻热点事件，在微博上的广泛传播离不开微博用户的大量转发，网民通过转发这一行为表达了自己的种种情绪。本篇论文以2012年9月在新浪微博中引起热议的“钓鱼岛事件”为研究对象，运用内容分析法、问卷调查法、文献调查法、

2、访问调查法等多种研究方法，对“钓鱼岛事件”引起转发的微博特点、转发的网民特点、转发的路径特点进行分析研究，探索了该事件微博转发的一些特点规律，并提出提高微博转发量的几点建议。关键词钓鱼岛事件微博转发特点路径IAbstractAbstractMicro-blogastherepresentativeofnewmediacantalentshowingitself,becauseitisdifferentfromothernewmediaapplication--micro-blogforwardi

3、ngfunction.Usingthisfunction,theindividualreleaseofmicro-bloginformationiswidelyspread.Thetremendousenergycannotbenodetypehierarchymicro-blogforwardingcommunication.Someinformationisoftenbecauseofbeingforwardedtobeknownbymorepeople,forminganopinioncr

4、est.TheDiaoyuIslandsevent"asnewseventstypical,largetransmittedspreadwidelyinthemicro-blogisinseparablefromthemicro-blogusers,Internetusersthroughtheforwardingthisbehaviortoexpressvariousemotionsoftheir.Thispaperin2012SeptemberinSinamicro-blogcauseshe

5、attodiscuss"theDiaoyuIslandsevent"astheresearchobject,usingthecontentanalysismethod,questionnaireinvestigationmethod,literaturesurvey,investigation,to"DiaoyuIslandincident"hotforwardingmicro-blogcharacteristics,andthenetizens,forwardingpathfeaturesan

6、alysisandstudy,exploressomecharacteristicsandrulesoftheeventmicro-blogforwarding,andputsforwardsomesuggestionsonimprovingthemicro-blogforwarding.Keywords:DiaoyuIslandsEventForwardingmicro-blogcharacteristicspathII目录目录绪论·······························

7、····································································1第1章“钓鱼岛事件”中引起转发的微博特点··············································61.1黄金时段发布第一时间引起转发··························································61.2“谴责打砸”的微博内容平均转发量最大·················

8、····························101.3图文型和文字型微博更具转发优势·····················································121.4微博转发量与博主影响力正相关························································13第2章转发“钓鱼岛事件”微博的网民分析··············································182.1网民