江苏省包场高级中学高中英语必修四m4u1project

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1、M4U1ProjectDevelopinganadcampaignTeachingaims:1.Learnsomebasicinformationonanadcampaign.2.Learnandmasterthekeypointsofthepassage.Step1.FreetalkOccasionswhenyoumayencounterads?Fromthetwogroupsofpictures,wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpa

2、rtinourdailylife.Step2.Howdovohbuildanadcampaign?Taskone:Discussthestmctureofthetext(A)(B)Tasktwo:Answerthequestions1・Whatisanadcampaign?2.Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3.Whatquestionsmustyoufirstconsiderinanadcampaign?Taskthree:multiplechoices

3、1.AnadcampaignmaydependontobesuccessfulA.manydifferentpeopleandtargetaudienceB.whetheryouhaveaclearaimandanaudienceinmindC・thefinaldecisionofthetargetaudienceandsuccessfulpeopleD.theimagesthatcommonpeoplecancreate1.Thetargetaudienceofanadcampaignshouldbe.A.carefullydec

4、idedbythepeoplewhostarttheadcampaignB.determinedaccordingtotheresearchandanalysisaheadoftimeC・peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsD.peoplewhoenjoytherightmessagecreatedbytherightpeople2.Whichofthefollowingadswillbethemostsuccessfulaccordin

5、gtothetext?A.Theonesthatcanreachthetargetaudiencemost.B.Thosethatmakegooduseofallkindsofmedia.C・Theoneswhicharecarefullyplannedandappealingtothetargetaudience・D・Thosethataredealingpublicwelfareissues.3.Whichofthefollowingquestionsisnecessarytoaskwhenyouareplanningapubl

6、icwelfarecampaign?A.Whoarethetargetaudienceoftheadcampaign?■B.HowmanypeoplewillwatchTVandlistentotheradioandgettoknowtheissue?C・Howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout?D.Towhatdegreedoestheproblemaffectthelivesofthetargetaudiencepersonally?Taskfou

7、r:fillintheblanksHowtobuildanadcStepOne水haveaclearg：i：doalittlerandtaudienceinmind;andyoucancrightmfortherightpeople・StepTwo*gatherifromvourresearch:*ItisimportanttoalwaystrvtoatothewavtheaudiencewillrStepThree*usedifferenttogetyourmessagea^decidewhatayouwanttousetoryo

8、uraudience・Step3.Anti・smokin乂adcampaignTaskone:Answerthequestions1.Whyisanti-smokingchosenasthesubjectoftheadcampaign