修辞手段在广告语言中的运用

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1、山东师范大学硕士学位论文ContentsAbstract.........................................................................................................................I摘要.............................................................................................................................IIIIntroduct

2、ion.................................................................................................................1ChapterOneLiteratureReviewonAdvertisingandRhetoric...............................31.1ResearchesonAdvertisingAbroadfromtheLinguisticPerspective...................31.1.1Semio

3、ticApproach........................................................................................31.1.2StylisticApproach.........................................................................................41.1.3DiscourseApproach.......................................................

4、...............................51.1.4PragmaticApproach......................................................................................61.2ResearchesonAdvertisinginChina....................................................................71.3StudiesonRhetoricintheAdvertisementsatHomea

5、ndAbroad........................91.4Summary............................................................................................................10ChapterTwoTheTheoreticalFoundation—RhetoricofIdentificationBasedonKennethBurke’sNewRhetoric.............................................

6、...................................................112.1ABriefIntroductionofRhetoric.........................................................................112.1.1HistoricalBackgroundofRhetoric..............................................................112.1.2DefinitionofRhetoric......

7、...........................................................................122.2ABriefIntroductionofKennethBurke’sNewRhetoric...................................132.3Identification.......................................................................................