o2o模式下商业空间体验设计-研究

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1、万方数据西南交通大学硕士研究生学位论文第1l页AbstractExperienceofcommercialspacedesignisunderthebackgroundofrapidlydevelopingageofelectroniccommercetomakeastrategicchoice，tomeetgrowingconsumerdemand，inthefiercemarketcompetitionbyexperientialdesigntoobtaindifferentiatedcompetitiveadvantage，andgainhighere

2、conomicvalue．Commercialspaceforexperientialdesignaimistomakebrandproductscontainexperienceelements，orwillprovide—commercialspaceofalltangibleproducts，serviceandshoppingenvironmentintoexperience．Basedonrelatedtheoryofexperiencesummeduptheexperienceofcommercialspacedesignlevelanddesi

3、gnprocess，andmainlydiscusseshowtodeterminetheexperienceofcommercialspacetheme，aswellashowtocarryontheexperientialdesignaroundthethemeofthespecificimplementationprocess，andproposedthecorrespondingsteps，methodsandstrategies．Inthispaper,byadoptingthecombinationoftheoreticalresearchand

4、empiricalresearchmethod．Firstintroducesthebackgroundofthethesisresearch，raisesthethesisresearchtopic，onthebasisofthetheoryofdomesticandforeignresearchon020e-commercemodeltheoreticalbasisoftheexperienceofcommercialspacedesignandrelatedconceptisdefined；Onthisbasis，theimplementationof

5、thesystemanalysisexperienceofcommercialspacedesigndetails，onthepremiseofidentifycustomersexperiencerequirements，combinedwiththespaceofindividualcharacterdetermineitsexperiencetheme，andaroundthesubjectfromthespaceexperienceofthreelevels，directexperienceandindirectexperienceandsimula

6、tedexperienceputforwardconcretedesignstrategiesandmethods，enhancethesensoryexperience，emotionalexperienceandrelatedexperience；Finally,thisarticlethoughtcasescateringspace，tocarryonthedesignpractice，accordingtotheexperiencedesignprocessandimplementationdetailsfurther．Keywords：020mod

7、el；Experiencedesign；Commercialspace万方数据西南交通大学硕士研究生学位论文第1II页目录第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2课题研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．2．1国内研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一11．2．2国外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．21．3研究内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯31．4研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯