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ID:33016343
大小:3.75 MB
页数:80页
时间:2019-02-19
《家具企业产品组合策略的分析》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、家具企业产品组合策略的研究ABSTRACT.Carriesontheproductcombinationoptimizationadjustmenttobecomeallurgentdutyofthecurrentfurnitureenterprise.Usingtheproductcombinationoptimizationstrategyisoneofimportantstrategieswhichthefurnitureenterprisegrowsstrong.Thisarticlemainlyanalyzesthemainrestrictionfactofthefurnitu
2、reenterpriseproductcombinationandthebasicprinciplewhichisfollowed,discusseshowtousetheproductcombinationappraisaltooltocarriesontheoptimizationandtheadjustmenttothefurnitureproductcombination,foundsproductcombinationoptimizationflowchart,andmainlydiscussesseveralkindofproductcombinationstrategies
3、whichthefurnitureenterprisecanchose.Obtainedfromtheanalysisoftheoverallconceptoffurnitureproductandtheelementarytheoryofproductcombination,proposedthefurnitureproductcombinationshouldfollowseveralbasicprincipleswhicharetheeconomicefficiencyprinciple,thesystemicprinciple,thetechnology-orientedprin
4、ciple,themarketdirectionprinciple,therationaldistribution,theprincipleofdoingwhatonecanaswellassatisfiestheconsumerdemandprincipleandSOon.Pointedouttheinfluencefurnitureenterpriseimplementstheproductcombinationstrategyincludingthefurnitureenterpriseexternalenvironment,theenterpriseinternalresourc
5、es,thefurnitureproducemarketenvironmentandthefurnitureproductownseveralmainrestrictionsfactor,andanalyzedtheproductcombinationtothefurnitureenterprise’Ssignificance.UsingproductcombinationappraisalanalysistoolincludingBostonmatrixanalyticmethod,GEmatrixanalyticmethodaswellasproductlifecycleanalyt
6、icmethodelementarytheory,initiallyhasdiscussedtheproductcombinationoptimizationframeworkchart.Proposedthenecessityofthefurnitureenterpriseimplementstheproductcombinationaswellastheadjustmentandtheoptimizedproductcombinationbasicmentality,includingtakesthefurnituredesign,strengthensthetechnicalinn
7、ovationandthecraRimprovement,thecoordinatedenterpriseinternalmanagementandrevolvesthemarketsupplyanddemandtochangeadjustsandtheoptimizationandSOon.,TT家具企业产品组合策略的研究Inthefoundationofproductcombinationoptimizationmodel,un
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