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1、中国银行宁波市江北支行公司业务发展战略研究EnterpriseBusinessDevelopmentStrategyofNingboJiangbeiSub-BranchofBankofChinaAbstractBankingIntoday'sincreasinglycomplexdomesticandinternationalpoliticalandeconomicenvironmentfacingincreasinglytoughcompetitionandchallenges.Fromtheoutside,theoperat
2、ingenvironmentofincreaseduncertainty,riskandoperationalrisksfurtherincreasethepressure;internally,therealityfacingmanychallenges,butalsofacingrareopportunitiesfordevelopment.Therefore,asaback,researchanddevelopmentstrategyistheinevitablechoice.Inthispaper,NingboJiang
3、beiBranchofBankofChinasafoothold,thisarticleforthecompany’sbusinessdevelopmentstrategy.Inthispaper,theoreticalstudy,literaturereview,questionnaires,interviewsandotherformsofsituation,themainuseofSWOTanalysis,twostrategiclevel,valuechainanalysisandstrategicthree-steps
4、trategicmanagementtheoryandotherclassicalmethods,theanalysisoftheexternalenvironmentthroughthemacroeconomicenvironment,industryenvironment,competitoranalysis;analysisofinternalresources,throughbranchstatus,resourcesandcapacityanalysis,extractthelinewiththecompany’sbu
5、sinessdevelopmentstrengthsandweaknesses,opportunitiesandthreatsfaced,andaccordingtothisformulationofdevelopmentstrategies.BOCcoreindicatorsJiangbeibusinesslineinlessthanfiveworkers,farmers,CCB,higherthantheBank,amongothercompetitors,ruralcreditcooperatives,BankofNing
6、boisastrongcompetitor.Accordingtothislineofbusinesstoimprovethemarketcompetitivenessandmarketshare,thedevelopmentofthebank'sstrategicbusinessdevelopmentgoals,andanalysisofthespecificstrategies,includingcorporatelevelstrategyandbusinesslevelstrategy;andfurtherdevelopt
7、heimplementationplan,fromtheoverallimplementationofthemeasures,theimplementationofmeasuresandlinesandotheraspectsoftheimplementationofsafeguardsmeasurestodevelopspecificmeasurestoachievethebank'sstrategicbusinessdevelopmentgoals.Keywords:bankofChina，enterprisebusines
8、s，developmentstrategyII万方数据宁波大学硕士专业学位论文目录1绪论...................................................................11.1选题的背景...........
