资源描述：
《市场营销毕业设计外文翻译》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、外文资料与中文翻译外文资料:MarketingtheoryThedevelopmentofmarketingtheoryhasthefollowingfourstages:Thefirststage:start-upphase.Marketinginthelate19thcenturyto20intheUnitedStatestheworld'screationof20,duetoindustrialdevelopmentandmarketingatthistimebyaverynarrowscopeofthestudy,bu
2、tresearchandcommercialadvertisingnetworksettings.IslandinIllinoisandotherrelatedcoursesattheuniversities.BytheHAssociationofAmericanAdvertising11to”NationalAdvertisingandMarketingAssociationofScienceTeachers11,tomarketingresearchtoensuretheorganization.Atthistimeofm
3、arketingresearchischaracterizedby:a.focusonmarketingandadvertisingtechniques,modernmarketingtheory,concepts,principleshadyettoemerge;b.Universityresearchactivitiesarebasicallyconfinedtotheclassroomandaprofessorofthestudy,andalsosocietyandthebusinesscommunitydidnotre
4、ceiveattention.PhaseII:Applicationstage.Duringthe20thcenturytotheendofWorldWarII20fortheapplicationstage,beguntotakeshapeatthistime,theUnitedStatesbeganlarge-scaledomesticenterprisestousemarketingtooperatebusinesses,openoverseasmarkets,Europeancountrieshavetofollow.
5、Establishedin1931,"AmericanMarketingAssociationHMarketingpreach,andin1937mergedthetwoorganizations,academiaandthebusinesscommunitytoabsorbawiderangetojointheMarketingfromtheUniversityoftherostrumtothecommunity.Thisstageofthedevelopmentofmarketingintheapplications.Th
6、ecapitalistworldin1929duetotheoutbreakofanunprecedentedeconomiccrisis,theeconomyoftheGreatDepression,largeshrinkageinthepurchasingpowerofasharpdeclineinthecommunity,theunprecedentedsharpmarket.Thewholecapitalisteconomiccrisisdealtaseriousblow.Thisstage,marketingrese
7、archischaracterizedby:a.thereisnoproducttoselloutofthisnaiTowconceptof;b.atadeeperstudyonthebasisofabroadermarketingandadvertisingtechnique;c.studyinfavorofsellingthebusinessorganizationset;d・beginningofthestudyofmarketingtheorytosociety,payingattentiontothegeneralb
8、usinesscommunity.Thethirdphase:theformationperiodofdevelopment.The20thcentury,the50'sto80fsforthemarketingstageofdevelopment,theU.S.milita
