旅伴服务平台营销策划书

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1、目录1项目概述.................................................................................................................................61.1项目背景..........................................................................................................................61.2产品服务........................

2、...................................................................................................71.3市场定位..........................................................................................................................91.4竞争优势.............................................................

3、............................................................91.5商业模式..........................................................................................................................91.6风险分析....................................................................................................

4、....................102项目背景................................................................................................................................112.1社会背景（S）...............................................................................................................112.2经济背景（E）........

5、......................................................................................................132.3技术背景（T）..............................................................................................................142.4政策与法律背景（P）...........................................................

6、.......................................152.5项目发展前景................................................................................................................163服务与技术...........................................................................................................................173.1

7、服务描述.........................................................................................................................173.2技术介绍..............................................................................