资源描述：
《mba英语期末论文之新能源汽车》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、EnglishR&WFinalassignmentLongProposalMBA09P210928152CaoJiapingLetterofTransmittalTo:LucaToni,AssistantManagerofCEOFrom:DevinCao,ResearchandDevelopmentManagerDate:January12,2010Subject:DreamLandercanbeproducedInreplytotheCEO，smemothatyoudeliveredtomeinthelastFriday,theproductionmanagerAlessandro
2、,marketingmanagerMartin,operationsmanagerHansonandfinancialmanagerJessicaandIheldtwomeetingstoanalyzetheproblem.Wefoundthatinthepresentcarsalemarket,customersarenotconsideredthecar，spriceandperformancefirst,butitsfuelconsumption.Accordingtothefourthquarteroflastyear'ssurvey,thetopthreeautomotiv
3、esaleswereallsmallEmissioncars,whichareourcompany^currentweaknessesofexistingproducts.Thismadeourfinancialnetcomereducedalot.Therefore,youraskifthenewcarproductionwhichnamed"DreamLander^thatjustdesignedonblueprintslastmonthshouldquicklydelivertotheproductline・Ourdepartmentareallagreethisnewprog
4、ram.Duringthesecondmeetingthatwefivemanagersresearch,themassproductionofthisnewcarcannotonlymakeoursalesandmargintogetherimprovement,butalsotowinenoughmarketshare,andbetheheadsellerinthefuturecarsalemarket・It'sabigappreciatethatyoucangivetheopportunitiestometoensurethefeasibilityofthisnewcarpro
5、duction.Thedetailedoutlinehasalreadymadetoshowtheprocessofthenewprogram,andallstaffshavebigconfidencethatthenewcarproductionwillmuchsatisfythecustomers9needsandwillbringtremendousbenefitstothecompany.ABrandNewTypeofCarbeyondCustomersExpectationPresentedtoLucaToniAssistantManagerofChiefExecutive
6、OfficerVolkswagenCo.,LtdByDevinCaoResearchandDevelopmentManagerJanuary12,2010CONTENTSExecutiveSummary-11.OverallIntroduction-31.1Background-31.2AboutDreamLander-42.TheCar，sAdvantages-52.1Specialenginetechnique-52.2Fueleconomy-62.3Newmaterials*62.4Safety73.Operationmanagement*83.1Cooperationwith
7、newsuppliers-83.2CostControl*91.MarketandMarketing-91.1Targetmarket-91.2Marketing-102.FinancialAnalysis-123.Conclusions-14ExecutiveSummaryAstheoilpricegrowingupfasterandfaster,thecustomerswhodecidetobuyacarfirstlyconsideritsfuelco
