后沟古村旅游产品优化开发-研究

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1、ContentChineseabstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．IIForeword⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1Chapter1Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．21．IRearchbackgroundandsignificance⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

2、⋯⋯⋯⋯⋯⋯⋯．21．2RelatedresearchreviewinChina⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．2．1Researchreviewofcountrytourism⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．31．2．2EmpiricalresearchonthedevelopmentofcountrytourisminChina⋯⋯⋯．61．2．3Researchreviewoftouristmotivation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．71．2．4Empiricalresear

3、chonthetouristmotivation．⋯⋯．⋯⋯．⋯．⋯⋯．⋯．⋯．⋯．⋯⋯．⋯81．3Definitionandresearchmethod⋯⋯⋯．⋯⋯．．⋯⋯．⋯．⋯．．⋯．⋯．⋯⋯．⋯⋯．⋯⋯⋯．⋯⋯⋯．．．9Chapter2ThedevelopmentoftouristproductandthepromotionofefficiencybeforeandaftertrusteeshipinHougouvillage⋯⋯．⋯⋯．．⋯．⋯．⋯⋯⋯．⋯．⋯．⋯⋯⋯．⋯．⋯．⋯．⋯⋯．⋯132．1Hougouvilla

4、ge’Sprofile．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．132．2TouristproductbeforeandaftertrusteeshipinHougouvillage．．．．．．．．．．．．．．．．．．．．．．．．．．．152．3OptimizationstrategyoftouristproductaftertrusteeshipinHougouvillage．．．．．．162．4T

5、hecomparisonofoverallefficiencyamongfouryears⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一172．5Changingthewayofincomingandcreatevariousmodelofincome．．．．．．．．．．．．．．．．．．17Chapter3ThesurveyoftouristmotivationinHougouvillageandtheexampleofoptimizatingtouristproducts⋯．⋯⋯．⋯．．⋯．．⋯⋯．⋯．⋯．⋯．⋯．．⋯．⋯．⋯⋯．⋯．⋯⋯⋯．．⋯⋯

6、．⋯．．．．19：；．1Thesurveyoftouristmotivation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．193．1．1Theanalysisonthestructureoftourists⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．19：；．1．2Theanalysisonthetouristmotivation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．193．1．3TheanalysisonthedifferenceamongtouristsinHougouvillage⋯⋯⋯⋯．．203．1．4Theana

7、lysisontheresultofsurvey⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．213．1．5Theconclusionandenlightenmentofsurvey⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯233．2Highlightingtourists’experienceinthedevelopmentoftouristproducts⋯⋯⋯⋯233．2．1Theoptimizationdesignofproductstorelivethepressure⋯⋯⋯⋯⋯⋯⋯⋯243．2．2Theoptimizationdesi

8、gnofproductstocomebacknature⋯⋯⋯⋯⋯⋯⋯⋯．243．2．3Theoptimizationdesignofexperientalproducts⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯253．3Publicityandmarketin