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1、AbstractAbstractRuralleisuretourismhasbecomeapopularformoftourismsinceitwasbornin1980sinourcountry.However,duetothelackofscientificandrationalplanning,itcausesdevelopers’blinddevelopment,leadingtoallsortsofproblems,suchaseconomicbenefitsisnotobvious,sustainabilityisnotstrong,andattractionisnoth
2、igher.Therefore,it’sinurgentneedofimprovingscientific,operationalandnormativeofruralleisuretourism.Forthereasonofscientificguidingruralleisuretourismplanning,complementing,enrichinganddevelopingtheruralleisuretourismplanningsystem,thispaperusesthemethodsofliteraturereview,comparisonanalysis,fir
3、stlydefiningtheconceptofruralleisuretourism,summerizingthegeneralsituationofthedevelopmentofruralleisuretourismathomeandabroad,dividingthestageofdevelopmentofdomesticruralleisuretourism,discussesingthedevelopmentmodelandtypeofruralleisuretourism.Secondlythispaperexpoundsseveralrelatedconceptsof
4、ruralleisuretourismplanning,seventheoreticalsupport,fivebasicprinciplesandsixsteps.Thenbyreferringto"1231modeloftourismplanning"proposedbyWuBihu,thispaperestablishesacountyruralleisuretourismplanning"1331model",namely,onegoal:includingoverallgoalsandtargets;threeanalysis:ruralleisuretourismreso
5、urceanalysis(Surfacecontents:resourceclassification,resourceevaluation;innercontents:spacelayout,tourlinedesign),ruralleisuretourismmarketanalysis(Surfacecontents:presentsituationinvestigation,detailedanalysis,marketforecast;innercontents:tourismimagedesign,imagepromotionandmarketing),ruralleis
6、uretourismcomprehensiveanalysis(Strengthandweaknessanalysis,opportunitiesandthreatsanalysis,comprehensivematrixanalysis);threeplates:ruralleisuretourismproductandprojectdevelopmentplate(Developmentprinciples,thedevelopmentstrategies),ruralleisuretourismfacilitiesplanningplate(Planningprinciples
7、,infrastructureplanning,servicefacilitiesplanning),ruralleisuretourismecologicalcultureprotectionplate;andasupportsystem.Intheanalysisofresourceclassification,thispaperputsforwardanewclassificationmethodofruralleisuretourismresour
