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1、ABSTRACTThegeographicalindicationofagriculturalproducts,itisafamousplaceoforiginofagriculturalproductslogo,isalsoanimportantqualitymarksofagriculturalproducts,China'sagricultureisthelong-standinghistoricalandculturalheritageandregionalecologicaladvantagesofthebrand,researchont
2、hedevelopmentofcharacteristicagricultureinHenanProvinceBasedonGIS,isofgreatsignificancetothedevelopmentofagricultureinHenan.ConducivetotheformationanddevelopmentoftheregionalcharacteristicsofagriculturalproductsindustrialzoneinHenanProvince,cantakeadvantageofHenanregionalresou
3、rces,adjustandoptimizetheagriculturalstructure,enhancesourprovinceagriculturalproductcompetitivenessandaddedvalue,thusincreasingtheincomeofpeasantsandmakepositivecontributions.Therefore,hasplayedaveryimportantroleinstrengtheningthedevelopmentofcharacteristicagricultureinHenanP
4、rovincebasedonGIS.Thisthesisresearchesongeographicalindication,whichismainlyonthetheory,intellectualpropertytheory,agriculturalintellectualpropertyrightstheoryofagriculturalbrandandgeographicalindicationtheoryasthetheoreticalbasisofresearch,combinedwithGISapplicationanddevelop
5、mentstatusathomeandabroadtostudytheprotectionofgeographicalindications.Inaddition,thisarticlealsofromtheHenanprovinceagricultureapplicationofgeographicalindicationsfoundthefactorsandproblemsthatrestrictthedevelopmentofthepractice,asthefollow-upsupervisionservicedoesnotreachthe
6、designatedposition,depthandbreadthofinadequatepublicity,promotionisnotenough,lackofeconomiesofscale,marketinformationasymmetryproblemsandrestrictingfactors.Therefore,thisthesisputsforwardthereformsuggestionsandmeasuresfromthemacroandmicrotwoaspects.Atthemacrolevel,thispaperuse
7、sgametheorytobuildthebrandIII万方数据effectofgeographicalindications,andputsforwardsomesuggestionsforstrengtheningtheprotectionofgeographicalindicationsinHenanprovinceandthedevelopmentofcharacteristicagriculturalproductsandputforwardsomecorrespondingsuggestionsandstrengtheningmana
8、gementstandardizationofgeographicalindicationofagriculturalpr
