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1、绘制图表的基本概念1USEOFCHARTSINCOMMUNICATION在沟通方面应用图表MakemessagesvividConveyinformationquicklyDirectattentiontoimportantpointsDisplayrelationshipsmoreclearly表达鲜明生动迅速传达讯息直接专注重点更明确地显示其相互关系2CHARACTERISTICSOFAGOODCHART好图表的特性Appropriate-mostfittingsolutionClear-messageisevidentEconomica
2、l-simpleandeasytoreadConsistent-patternestablishedandadheredto适当性—最适合的方式清晰性—讯息明显经济性—简单且容易阅读一致性—设立典范及坚持通用3FOURTYPESOFCHARTS图表的四种形式TextchartsTablesDiagramsorconceptualchartsDatacharts文字图表列表式图表示意图或概念图表数据图表4TEXTCHARTS文字图表Visual视觉Nextsteps下一步骤StudytheexhibitsLearntheguidelinesRe
3、fertothemodelsDecision决策参考优点Pro缺点ConABCCharts图表研究图表学习指导方针应用模型5TABLES列表式图表Salesdistribution销售分布US$millions百万美元19951998East东区$1.2$2.0Central中区1.71.5West西区2.32.7Total总计$5.2$6.26DIAGRAMSORCONCEPTUALCHARTS示意图或概念图表Flow流程图Conceptual概念图Organization组织图Gantt时程表Map地图Jan.一月Feb.二月Mar.三月
4、Apr.四月7DATACHARTS数据图表Pie圆型Column直条型Combination综合型Bar横条型Line线型Surface平面型Dot点状型8Tabulatedata将数据列表Definemessage确认讯息Understandcomparison了解对比性Drawchart绘图FOURSTEPSTOCREATINGADATACHART制作数据图表的四个步骤9Share,accountedforx%,contributedto,%oftotalRank,more,less,largerthan,smallerthan,equa
5、lto,thesameTrend,change,fluctuate,rise,decline,increase,decrease,growthDistribution,occurrence,concentration,centreon,x-yrange,agegroupRelationship,relatedto,increaseswith,decreaseswith,changeswith,varieswithComponent成分Item项目Timeseries时间顺序Frequency频率Correlation关连性CLUEWORDSF
6、ORFINDINGCOMPARISONINMESSAGE如何利用关键字在讯息中找出对比性Comparison对比性Cluewords关键字份额（占有率）、占有X%、贡献率、百分比排名、多、少、大於、小於、等於、相同趋势、改变、波动、上升、下降、增加、降低、成长分布率、发生率、集中状态、中心点、X-Y范围、年龄群相关性、成比例…、随…而增加、随…而减低、随…而改变、因…而定10CHARTFORMBYCOMPARISONINMESSAGE从讯息中的对比性制成图表Correlation关连性Frequency频率Timeseries时间顺序Item
7、项目component成分Pie圆型Bar横条型Column直条型Line线型Dot点型Basicchartforms基本图表Kindsofcomparison对比性的种类11EXERCISES练习WhatshareofTaiwan'stwo-wheelvehiclemarketwasheldbybicyclesin1994?Howdidthenumberofshipsproducedeachyearbetween1991and1995change?Whatistherelationshipbetweenthenumberofmotorbik
8、esandthenumberofbicyclesproduced?Whatisthedifferencebetweenthenumberoftrucksandbus
