汽车维修连锁品牌影响力评价规范

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1、汽车维修连锁品牌影响力评价规范Evaluationnormsforbrandinfluenceofautomobilemaintenanceandrepairchain（V17.08.18试行版）2017-08-18发布2017-09-01实施中国汽车维修行业协会连锁经营工作委员会目次前言………………………………………………………………………………………………II1范围..........................................................................

2、......................................................12规范性引用文件............................................................................................................13术语和定义..................................................................................

3、..................................14基本要求........................................................................................................................24.1品牌参评资格..........................................................................................

4、...........24.2评价原则.............................................................................................................24.3评价人员.............................................................................................................35评价内容.........

5、...............................................................................................................35.1评价指标.............................................................................................................35.2品牌形象........................

6、.....................................................................................35.3质量信用.............................................................................................................45.4资源能力..................................................

7、...........................................................45.5标准化运营.........................................................................................................45.6服务水平...............................................................................

8、..............................55.7社会责任.............................................................................................................56评价准则...........................