托福写作tpo7综合写作详细解析

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1、智课网TOEFL备考资料托福写作TPO7综合写作详细解析阅读材料：Inanefforttoencourageecologicallysustainableforestrypractices,aninternationalorganizationstartedissuingcertificationstowoodcompaniesthatmeethighecologicalstandardsbyconservingresourcesandrecyclingmaterials.Companiesthatreceivethiscertificatio

2、ncanattractcustomersbyadvertisingtheirproductasecocertified.Aroundtheworld,manywoodcompanieshaveadoptednew,ecologicallyfriendlypracticesinordertoreceiveecocertification.However,itisunlikelythatwoodcompaniesintheUnitedStatedwilldothesame,forseveralreasons.为了能过促进林业的可持续发展，有个国际组

3、织开始着手给那些达到了环保和再生利用要求的木材公司颁发认证。获得认证的公司可以在广告商宣传自己是环保的，进而吸引消费者。在全球范围内来看，为了能得到环保认证，很多木材公司已经开始采用了环保策略。然而，就美国的公司来讲不太会采取同样的措施，原因如下。First,Americanconsumersareexposedtosomuchadvertisingthattheywouldnotvalueorevenpayattentiontotheecocertificationlabel.Becausesomanymediocreproductsarel

4、abeled“new”or“improved,”Americanconsumersdonotplacemuchtrustinadvertisingclaimsingeneral.首先，由于每天接受大量广告的轰炸，美国消费者对于环保标签并不是很在意。由于很多的普通产品都标榜“创新”或者“升级”，美国消费者对于广告上生成的东西基本上不怎么信任。Second,ecocertifiedwoodwillbemoreexpensivethanuncertifiedwoodbecauseinordertoearnecocertification,awoodc

5、ompanymustpaytohaveitsbusinessexaminedbyacertificationagency.Thisadditionalcostgetspassedontoconsumers–Americanconsumerstendtobestronglymotivatedbyprice,andthereforetheyarelikelytochoosecheaperuncertifiedwoodproducts.Accordingly,Americanwoodcompanieswillprefertokeeptheirpric

6、eslowratherthanobtainecocertification.第二，环保认证后的木材会比普通木材价格昂过，因为木材公司必须向认证机构支付审核费用才能得到相关的认证。这份额外的支出将会转嫁给消费者，而美国的消费者对于价格非常敏感。因而，他们将倾向于选择便宜的没有认证的产品。因而，美国的木材公司还是会选择低价格而非环保认证。Third,althoughsomepeopleclaimthatitalwaysmakesgoodbusinesssenseforAmericancompaniestokeepupwiththedevelopme

7、ntsintherestoftheworld,thisargumentisnotconvincing.PursuingcertificationwouldmakesenseforAmericanwoodcompaniesonlyiftheymarketedmostoftheirproductsabroad.Butthatisnotthecase–AmericanwoodbusinessessellmostoftheirproductsintheUnitedStates,cateringtoaverylargecustomerbasethatis

8、satisfiedwiththemerchandise.第三，尽管有人声称这样可以使美国的公司保持敏锐的商业触觉，跟上世界发展的脚步。但是，这样的说法