[Enterprise.Games(2012.9)].Michael.Hugos.文字版

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1、EnterpriseGamesUsingGameMechanicstoBuildaBetterBusinessMichaelHugosBeijing · CamBridge · Farnham · Köln · SeBaStopol ·toKyoEntErprisEGamEsbyMichaelHugosCopyright©2012CenterforSystemsInnovation.Allrightsreserved.PrintedintheUnitedStatesofAmerica.PublishedbyO’Rei

2、llyMedia,Inc.,1005GravensteinHighwayNorth,Sebastopol,CA95472.O’Reillybooksmaybepurchasedforeducational,business,orsalespromotionaluse.Onlineeditionsarealsoavailableformosttitles(safari.oreilly.com).Formoreinforma-tion,contactourcorporate/institutionalsalesdepar

3、tment:(800)998-9938orcorporate@oreilly.com.Editors:MaryTreseler,MikeLoukidesCompositor:HollyBauerProductionEditor:HollyBauerCoverDesigner:MarkPagliettiCopyeditor:JasmineKwitynInteriorDesigner:MonicaKamsvaagProofreader:AbsoluteService,Inc.Illustrator:RebeccaDema

4、restIndexer:FredBrownPrintingHistory:September2012:FirstEdition.RevisionHistoryfortheFirstEdition:2012-09-07:FirstreleaseSeehttp://oreilly.com/catalog/errata.csp?isbn=0636920023715forreleasedetails.NutshellHandbook,theNutshellHandbooklogo,andtheO’Reillylogoarer

5、egisteredtrademarksofO’ReillyMedia,Inc.EnterpriseGamesandrelatedtradedressaretrade-marksofO’ReillyMedia,Inc.Manyofthedesignationsusedbymanufacturersandsellerstodistinguishtheirproductsareclaimedastrademarks.Wherethosedesignationsappearinthisbook,andO’ReillyMedi

6、a,Inc.,wasawareofatrademarkclaim,thedesignationshavebeenprintedincapsorinitialcaps.Whileeveryprecautionhasbeentakeninthepreparationofthisbook,thepublisherandauthor(s)assumenoresponsibilityforerrorsoromissions,orfordamagesresultingfromtheuseoftheinformationconta

7、inedherein.ISBN:978-1-449-31956-4[LSI]Tomywife,Venetia.Contentspreface

8、vii1

9、TransformationoftheGreatGameofBusiness12

10、FeedbackintheReal-TimeEconomy(WhyGamesMatter)113

11、FeedbackSystemsDriveBusinessAgility234

12、NewParadigmsandOperatingPrinciples375

13、Gamification476

14、AC

15、ontinuumofFunctionality:SimulationstoSeriousGames637

16、MassivelyMultiplayerOnlineGamesandReal-TimeCollaboration798

17、DrivingtheGreatGameofSales939

18、GameMechanicsinProducts,Servic