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1、EnterpriseGamesUsingGameMechanicstoBuildaBetterBusinessMichaelHugosBeijing · CamBridge · Farnham · Köln · SeBaStopol ·toKyoEntErprisEGamEsbyMichaelHugosCopyright©2012CenterforSystemsInnovation.Allrightsreserved.PrintedintheUnitedStatesofAmerica.PublishedbyO’Rei
2、llyMedia,Inc.,1005GravensteinHighwayNorth,Sebastopol,CA95472.O’Reillybooksmaybepurchasedforeducational,business,orsalespromotionaluse.Onlineeditionsarealsoavailableformosttitles(safari.oreilly.com).Formoreinforma-tion,contactourcorporate/institutionalsalesdepar
3、tment:(800)998-9938orcorporate@oreilly.com.Editors:MaryTreseler,MikeLoukidesCompositor:HollyBauerProductionEditor:HollyBauerCoverDesigner:MarkPagliettiCopyeditor:JasmineKwitynInteriorDesigner:MonicaKamsvaagProofreader:AbsoluteService,Inc.Illustrator:RebeccaDema
4、restIndexer:FredBrownPrintingHistory:September2012:FirstEdition.RevisionHistoryfortheFirstEdition:2012-09-07:FirstreleaseSeehttp://oreilly.com/catalog/errata.csp?isbn=0636920023715forreleasedetails.NutshellHandbook,theNutshellHandbooklogo,andtheO’Reillylogoarer
5、egisteredtrademarksofO’ReillyMedia,Inc.EnterpriseGamesandrelatedtradedressaretrade-marksofO’ReillyMedia,Inc.Manyofthedesignationsusedbymanufacturersandsellerstodistinguishtheirproductsareclaimedastrademarks.Wherethosedesignationsappearinthisbook,andO’ReillyMedi
6、a,Inc.,wasawareofatrademarkclaim,thedesignationshavebeenprintedincapsorinitialcaps.Whileeveryprecautionhasbeentakeninthepreparationofthisbook,thepublisherandauthor(s)assumenoresponsibilityforerrorsoromissions,orfordamagesresultingfromtheuseoftheinformationconta
7、inedherein.ISBN:978-1-449-31956-4[LSI]Tomywife,Venetia.Contentspreface
8、vii1
9、TransformationoftheGreatGameofBusiness12
10、FeedbackintheReal-TimeEconomy(WhyGamesMatter)113
11、FeedbackSystemsDriveBusinessAgility234
12、NewParadigmsandOperatingPrinciples375
13、Gamification476
14、AC
15、ontinuumofFunctionality:SimulationstoSeriousGames637
16、MassivelyMultiplayerOnlineGamesandReal-TimeCollaboration798
17、DrivingtheGreatGameofSales939
18、GameMechanicsinProducts,Servic