欢迎来到天天文库
浏览记录
ID:32283861
大小:6.71 MB
页数:44页
时间:2019-02-02
《传统的研究现代的融汇——中国传统吉祥图案在现代标志设计中的运用》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、山东师范大学硕士学位论文AbstractAnimportantcomponentpartoftheChineseculture,Chinesetraditionalauspiciouspatternshavealonghistoricalorigin,richinfolkcharacteristicsandluckydermatoglyphicpatterns.Theyoriginatedfromtotemformsinancienttimes,developedandenrichedthroughdifferentdynasties,continuedandhasbeeninnovated
2、bymodemcivilizedsociety,anduntiltodaythesepatternsarestillofgreatvitality.Asacompleteartformmanifestingnationalhistory,theprimitivebeliefoftheancientancestorstowardnatureisthesourceofChinesetraditionalauspiciouspatterns,thetraditionalChinesephilosophiestheirspiritualbasisandthesecularcustomstheirma
3、ssfoundation.Boththeirmultipleformsofstructureandartisticconceptionsseekingluckandpreventingmisfortunemirrorpeople’Sgoodwishesforgoodluck,happiness,longevityandfestivity.Themodemlogoisakindofsymbolicsignsofmasscommunication.Culture-based,graphicallyasamediumtoconveyspecificinformation,itiswidelyuse
4、dinallaspectsofmodemsociety.Nowlogodesign,subjecttotheimpactofwesterndesignideas,isadeptinthesegmentationandcombinationofpoint’line,surfaceandbody,emphasizingthesenseofdesignandmodernity.Integratedwiththetraditionalauspiciouspatternsduetotheirspecialartisticvalues,modemlogodesignwillgainnewapproach
5、esandtechniquesofexpressionaswellasenhancelocalculturecharmandethnicroots.Thisarticleprobesintotheapplicationoftraditionalauspiciouspatternstothemodemlogodesignfromfouraspects,namely,theextractionandcreationofformsofstructure,thegraspandextensionofartisticconception,thecolorreferenceandderivationan
6、dtheinheritanceandadoptionofmomentum.TheauthorproposestIl她intheprocessofmodernlogodesign,thekeyisanaccurategraspofthenationalspiritandin—depthexplanation,basedonthetransformationoftraditionalformsintomodernity.Bygraduallydigging,changingandtransformingtraditionalauspiciouspatternsandmakingthemnewid
7、easandinspirationpointscanwedesignmodemlogodesignwithChinesecharacteristics."1yVhenapplyingtraditionalauspiciouspatterns,weshouldgivefullconsiderationtothepropertiesoflogodesign,theoccurrenceanddevelopmento
此文档下载收益归作者所有