青岛卓远国际物流有限公司战略管理分析

《青岛卓远国际物流有限公司战略管理分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、获得长期的竞争优势，另一方面发现新的业务和利润增长点，开辟广阔的蓝海空间。为了确保战略得以顺利实施，本文制定了企业的近期和远期计划，并从细分市场、突出产品特色、整合内部资源、提供个性化服务、强化合作、增加广告宣传、保持与供货商和政府的良好关系、建立有效的内部管理和沟通制度等八个方面给出了具体规划，在组织结构、营销工作模式、人力资源、财务保障、科技手段、公司文化等六个方面提出了保障措施。关键词：物流，战略管理，中小型企业，SWOT分析，五力竞争模型TheStrategyManagementAnaIysiSOf0ingdaoZhuoyuanInternationaILogistiCS

2、Co．，Ltd．AbstractEconomicglobalizationandthefastgrowthofChina’SforeigntradepromotestherapiddevelopmentofChina’Sthird—partylogisticsindustry．endofChina’SWTOtransitionperiod，theglobalfinancialcrisisandincreasingcompetitionhaveatremendousimpactonthesmallandmediumenterprisesinthethird—partylogisti

3、csmarket，andtheyneedScientificstrategictheorytohelpthemdevelop．thesistakesQingdaoZhuoyuanInternationalLogisticsCo．，Ltd．asanexample．Usingstrategicmanagementtheories，especiallythetheoryofSWOTAnalasis，combiningwiththepracticeexperiencesinthirdpartylogisticsmanagement，Thethesisanalyzestheinternal

4、andexternalenvironmentoftheenterpriseanddrawaconclusionbydevelopingaproperCorporatestrategyfortheenterprise．UsingtheFiveCompetitiveForcestheory，thethesisanalyzestheindustrycompetitionenvironmentandworksouttheBusinesslayerstrategyfortheenterprise．Alsothethesisproposesspecificplansandmeasures．T

5、heinternalandexternalenvironmentthatOingdaoZhuoyuanInternationalLogisticsCo．Ltd．facesistypicalamongsmallandmediumenterprises．Thethsisaimsatprovidingexperiencesforthesmallandmediumenterprisesinthethird-partylogisticsmarket．Andthatrelatestolong-termdevelopmentofChinalogisticsindustry．QingdaoZhu

6、oyuanInternationalLogisticsCo．，Ltd．，likemostsmallandmediumsizedlogisticsenterprises，hasopportunitiessuchasgovernment’Ssupport。increasingtotaldemand，theindustryingrowthstage，thesocialacceptance。theexcellentportenvironment，andSOon．Andtheenterprisesfacesthreatsuchasfinancialcrisis，foreignenterpr

7、ises’entry，thelackofindustrystandardsandindustryself—regulation。andSOon．QingdaoZhuoyuanInternationalLogisticsCo．，Ltd．hasstrengthslikefulloperationalcapacity，abundantfixedassets，creativeability，goodCO—operationnetworkandclientresources，emphasi