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ID:32089138
大小:2.07 MB
页数:43页
时间:2019-01-31
《中小服装企业的市场营销策略分析——以a服装公司为例》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractWiththeeConomicandsocialdevelopmentandimproverlleiloflivingstalldards,consulner,sdem锄dsforcloths’quantityandqualitybecamehighel"andhigher,thusf£幽oniIldus仃yexposeavigorousandbroaddevelopmentspace·AfterChin茁sapp棚坝indus仃vhasmadegreatachievementsinlong-termdevelop
2、ment,astheworldteXtlleanda卯删仃adequotasphasedbroadermarketspacehasbroughtgreatoppommitiesandgreatchallenges.ScaleofdevelopmentOnthegarment,thegarmentindustrymCnina1scontiJmillgtoexpand,constantlyshowedtheverticalsegmenttargetmarkets’趾dcontirmedeXpansionofenterprisescal
3、ehorizontal.Smallgarmententerprisesarc妣mgnnan∞aI,m破e妇g,b眦dingandothermultipleproblemsandhowtheclothingWill唧anycompetitivemarketplacecan,isworthponderingtheissue·In访洲ofthis,thepaper1sdividedintosevensectionsOnthe”smallgarmententerprises,marketingstrategy,”thesubjectwau
4、sresearched.Thefirstpartoftheintroduction,describestheback删andsi鲥丘c孤ceofthesisl-esearch,andanalysisofresearchinmarketingmanagementat·nomeandabroad,切keitforreference.Andaroundthethesistopic,researchpaperdes饥bcdmd酏ailtllemaincont%ts,methodsandbasicframework.Thesecondpar
5、tintroducesthetheoryofthisresearch,such弱marketingconcepts,competitiontheory,marketingmⅨ’m破dse鲫en谢0nandSOOn.Thethirdsectiondescribesthem&cl-OeCOilOmlc黜w伽匝钮tandindu如吖髓Lvir0衄entanalysis.AndtheUSeofSWOTanalysis,clearthattheAclotiffngcOmpanysstrengths,weaknessesandopportun
6、itiesandexistingthreats,andre舢end也e凼∞ctionofAdomingcompanymarketingstrategy.Afourthpartoftheclothingcompany'sm破撕ngeffortstodeterminemarketsegmentation,targetmarketselection锄dposl乜onmg·The锄.hpartofthecomprehensiveanalysisofthedevelopmentoftheAclothingC0mp觚ymarketingstr
7、ategies,suela觞productstrategies,pricingstrategies,promotlonS乜.ate目eS'ch锄e1strate西es.PartVIAclothingcompanyinordertoellsuresmoothlmpl锄ent如0not也emarketingstrategy,marketingclothingcompanyAteamfromthebuilding,m排etlng,infornlationm趾ag锄entandcorporateetlltureconstruction,t
8、hecompany'sm蝴gs删egYtoeII$11rCsystemforamorein-depthanalysis.PartVIIofthepaper删觚zcs趾dpo缸s叫ttheshortcomingsofresearchpapersand
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