沃特美能中国公司发展战略分析

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1、万方数据沃特美能中国公司发展战略研究VOTEUSENYDevelopmentStrategyResearchinChinaAbstractBusinessstrategyplaysfundamentalrolesforcompaniestosurviveandtodevelop．VOTEUSENY，afullyforeign—ownedcompany，isfacinghugedevelopmentpressureinChinacomplexandfast—changingbusinessenvironment．Toformscientificdev

2、elopmentstrategiesandtostrengthenthestrategicmanagementiskeyandurgent．ThispaperresearchesVOTEUSENYdevelopmentstrategyseekingtoprovidestrategicdecision·makingsandcontributetotheestablishmentofthestrategicmanagementsystem，alsoexpectingsimilarcompaniestogetreferencefromthethesis．

3、Thispaperusestheoreticalanalysismodelandtoolsregardingstrategicmanagementandthemanagementitselftointerprettheframework，processingandmethodsofanalyzing，forming，implementingandcontrollingstrategysystematically．Firstofall，thereareanalysisongeneralenvironmentandindustryenvironment

4、．PESTmodelisusedtoanalyzethepolitical&legal，economic，social&cultural，technicalandothermacro—environment．Porter’Sfiveforcesmodelisusedtoanalyzethecompetitors，suppliers，customers，potentialentrantsandsubstitutesforpresentproducts．ValuechainmodelisusedtoanalyzetheoperationsofVOTEU

5、SENYinternally．SubsequentlySWOTtoolssummarizetheopportunity，threats，strengthandweakness．Basedonenterprisedevelopment1ife—cycletheory，industrylife-cycleandgeneralcompetitionstrategy，thedevelopmentstrategyisclearlydefined，goalsandimplementationareestablishedaccordingly．Inorderto

6、beUerrealizingtheeffectivenessofthestrategyandtomanagethechanges，KPIsevaluationsystemandcontingencyplanningismentioned．Keywords：ZincOxide；Developmentstrategies；Strategyimplementation；Costcontrol万方数据大连理工大学专业学位硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯．．⋯．．．

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8、研究的历史和现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72．3企业战略管理体系⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯