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ID:32078062
大小:1.77 MB
页数:43页
时间:2019-01-31
《沃特美能中国公司发展战略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、万方数据沃特美能中国公司发展战略研究VOTEUSENYDevelopmentStrategyResearchinChinaAbstractBusinessstrategyplaysfundamentalrolesforcompaniestosurviveandtodevelop.VOTEUSENY,afullyforeign—ownedcompany,isfacinghugedevelopmentpressureinChinacomplexandfast—changingbusinessenvironment.Toformscientificdev
2、elopmentstrategiesandtostrengthenthestrategicmanagementiskeyandurgent.ThispaperresearchesVOTEUSENYdevelopmentstrategyseekingtoprovidestrategicdecision·makingsandcontributetotheestablishmentofthestrategicmanagementsystem,alsoexpectingsimilarcompaniestogetreferencefromthethesis.
3、Thispaperusestheoreticalanalysismodelandtoolsregardingstrategicmanagementandthemanagementitselftointerprettheframework,processingandmethodsofanalyzing,forming,implementingandcontrollingstrategysystematically.Firstofall,thereareanalysisongeneralenvironmentandindustryenvironment
4、.PESTmodelisusedtoanalyzethepolitical&legal,economic,social&cultural,technicalandothermacro—environment.Porter’Sfiveforcesmodelisusedtoanalyzethecompetitors,suppliers,customers,potentialentrantsandsubstitutesforpresentproducts.ValuechainmodelisusedtoanalyzetheoperationsofVOTEU
5、SENYinternally.SubsequentlySWOTtoolssummarizetheopportunity,threats,strengthandweakness.Basedonenterprisedevelopment1ife—cycletheory,industrylife-cycleandgeneralcompetitionstrategy,thedevelopmentstrategyisclearlydefined,goalsandimplementationareestablishedaccordingly.Inorderto
6、beUerrealizingtheeffectivenessofthestrategyandtomanagethechanges,KPIsevaluationsystemandcontingencyplanningismentioned.Keywords:ZincOxide;Developmentstrategies;Strategyimplementation;Costcontrol万方数据大连理工大学专业学位硕士学位论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯..⋯...
7、,..⋯..⋯..⋯⋯⋯⋯⋯⋯⋯.⋯⋯.⋯⋯⋯⋯⋯..⋯...⋯...........。.IIl绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.1研究背景和问题提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.2研究目的和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31.3研究思路和方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯42企业战略相关理论综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..62.1企业战略的定义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯62.2企业战略
8、研究的历史和现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72.3企业战略管理体系⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
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