我国中高端白酒市场营销策略

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1、我国中高端白酒市场营销策略AbstractAtpresent，thereare38，000bigandsmallsamshuenterprisesofourcountry。somanybrandsdismembertheconsuminggroupsonthelimitedmarket，andthefiercenessfoughtforcanbewellimagined．Inaddition720。000casesofforeignwineflowsintothewholecountryeveryyear,andthesubstitu

2、tionofbeeLfmitwine，thedomesticproportionindrinksconsumptionofsamshudropsdaybyday．Thecountrybegantoimposethecompounddutyonthesamshutradein2001，inaddition．thepnceofthegrainwentup．theentreprisecostofsamshuincreased，theprofitwasreducedgreatly，thesamshutradehasenteredoneofad

3、justing．begintoovercometheexcessproductioncapacity，statemiscellaneous，foroverlyaskingofbrand．Numeroussamshuente巾rises，jnordertoextricateoneselffromapredicamentontheadvancedsamshumarketwhilebeginningtomarchoneafteranotheEthefiercefightappearedtooonthe“unpopularadvancedsa

4、mshumarket“inthepast．Comparedwithcruelcompetitionfact．themarketingofthesamshutradeisstillatthestartingstage，alotofmarketingtheorieshavenotgotverygoodapplicationinthesamshutrade．Tothiscurrentsituation，thistextpassesthecollectionofthematerials，thecombinationofthoeryandpra

5、ctice。itaimatforinlastone’sownopinionbysamshudevelopmentoftomorrow,itiscanmakeone’sownsomecontributionofforsamshutradenotofourcountrywhen”sufferingtheverygrave”nottohope．Thefulltextincludessixchaptersoftext．Chapteroneintroduction，hassummarizedthecurrentsituationoftheChi

6、nesesamshuindustryatpresent，anexistingmarkeUngschool，haveanalysedexistingproblem，thepurpose，methodandstructuretoexplainwritingofthethesis．Chaptertwocompetesforthreerespectsandcardesonenvironmentalanalysistothesamshutradefrommacroscopicalenvironment，consumer'smarket，trad

7、e．ThenfindouttheopportunitythattheChinesesamshutradeexistsandchallengethatfacesatpresent．Chapterthree。throughdifferentindextoinsamshumarketnot2我国中高端白酒市场营销策略advancedsubdividegoingon，thenstudyhowtosubdividethechoiceandlocalizationofthemarket．Chapterfourfn)mtheproductsandp

8、nce．itiswithpacking，promotinginbrandandcan'tdistribute，cultureandadvertisement．etcrespectoffourpiecestoofsamsh