我国文化服务贸易竞争力分析

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1、万方数据AbstractThestudyusesthemethodofthroughtheliteratureresearch．Itreferstotheculturalservicetradeliteraturematerial，studiesthedomesticandforeignsituationinthisfield．On：Q嗡。b嬲i_s。．the§她。also_uses_thequalitativeresearchmethod；-summarizes一-thedomesticandforeignsituation．Inthispa

2、per,thedevelopmentstatusquoofChina'sculturaltrade，competitivenessandthefactorsthataffectthecompetitivenessofChina'sculturalservicetradeareanalyzedsystematically．Then,thestudytasesthecombinationoftheoryandempMcalmethodStoprovethemarketdemand，governmentsupport，humanresources，t

3、hedevelopmentofculturalenterprises，thedevelopmentofrelatedindustriesandtheculturaldiscountaretheinfluencefactorswhichcanimpactonChina'sculturalservicetradedevelopment．Finally,accordingtothesituationofOurcountry’Sculturalservicetradedevelopment，thestudyputsforwardcountermeasu

4、resandsuggestionstoimprovethecompetitivenessofChina'sculturalservicestrade．Atpresent，therearrefewliteraturesaboutthecompetitivenessofculturaltradeinservices．Itisalsolackoftheresearchonhowtoimprovethecompetitivenessofculturaltradeinservices．Andmanyresearchesarenotrefinetothel

5、evelofculturalproductstradeandcultumlservicestrade．Thestudyisbasedonthispo砬，itcollectsandsummarizestheexistingdataandstudiesfromtheperspectiveofculturalservicetrade．Itconstructstheindexsystemofculturalservicetradecompetitiveness，putforwardaseriesofrecommendationstoestablishO

6、urculturalservicestandardsystem．It’Sgoodforimproving．AndtheimprovementofthecompetitivenessofChina'sculturalservicetradeCanpromotetheopeningofChina'sculturalmarketandthedevelopmentofChina'sculturalservicetrade．Soitispartlyinnovativeandhastheoreticalandpracticalsignificance．Ke

7、ywords：culturalindustry，culturalservicetrade，competitiveness，standardization，culturaldiscount万方数据目录第1章引言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1研究的背景及意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．2研究思路、方法和创新点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．2第2章文献综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．42．1国外研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．42．2国内研究现状⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．62．3研究现状评述⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．8第3章文化贸易概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．103．1相关概念⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯lO3．2相关分类