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ID:32070184
大小:7.91 MB
页数:78页
时间:2019-01-31
《三一重工与中联重科运营模式与财务业绩比较分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、第一章绪论AbstractEngineeringmachinery—manufacturingindustryisknownasthebackboneofChina’Smanufacturingindustry.Since2009,thesalesrevenueoftheengineeringmachinerymanufacturingindustryinChinahasbecometheworld’SNo.1andkeeptheleadingpositionformanyyears.Therefore,engineeringmachinerymanufa
2、cturingindustryplaysanindispensableroleinChina’Seconomicdevelopment.However,theoperatingperformanceofenterprisesamongengineeringmachinerycompaniesshowsgreatdisparityinChina.Tochooseanappropriateoperatingmodel(includingtradestructure,creditsales,financialstrategyandexpansionstrateg
3、y,etc.)isundoubtedlyoneofthekeyfactorsthataffecttheperformanceofengineeringmachinerymanufacturingenterprises.It’Sapitythatthereislittleresearchonoperatingmodelandoperatingperformanceaboutengineeringmachinerymanufacturingenterpriseswhichcanexplainphenomenonabove.Thestudy.selectsSan
4、yHeavyIndustryCo.,LTDandZoomlionHeavyIndustryCo.,LTDastheresearchobject,astheyaretypicalrepresentativesintheconstructionmachineryindustry.Thispaperistryingtoresearchintothedifferentoperatingmodels’influenceoncompanies’financialperformance.Infact,thesetwosuccessfulconstructionmachi
5、nerymanufacturershavesimilarproductstructureandaresameinscale,whiletheiroperationmodelsarequitedifferent.Thispaperaimstoexplorethedifferencesofoperationmodelsbetweenthesetwocompanies.Howdothesedifferencesdisplayinthefinancialstatements?Andwhatimpactwillthesedifferencesleavesonthec
6、ompany’Sfinancialperformance?Thispapercomparesthedifferentoperatingmodelsthroughcomparingtheirthree—dimensionalfinancialstatements,andcomparingtheirfinancialperformanceindexestofindoutanswerforallquestionsmentionedabove.Therearesixchapters.Thefirstchapterisintroduction,whichintrod
7、ucestheresearchbackgroundofthisarticle,brieflyelaboratedthereasonofselectingthetopic,theresearchcontentandresearchframework;thesecondchapterdescribesthecharacteristicsoftheconstructionmachineryindustry,elaboratingonthedevelopment三一重工与中联重科运营模式与财务业绩比较研究oftheconstructionmachineryindu
8、stryandmarketconditions;thethirdc
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