资源描述：
《青岛人保公司竞争战略分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、青岛人保公司竞争战略研究ThecompetitionstrategystudyonPICCQingdaobranchcompanyAbstractFrom2004to2013,China'snon-lifeinsuranceindustrydevelopsvigorously,thegrowthofinsurancepremiumgenerallymaintainedat13%-15%,upto26%in2013.Inthemarket,theaverageannualdeclinerateis20%,thePICCQingdaob
2、ranchcanstillachieveagrowthrateabout15%,fullyillustratethepotentialmarketdevelopmentspaceisverylarge.Withthereformandopeningupoftheeconomy,Chinabecomemoreandmoreopen,globaleconomicintegrationtrendhasbecomeincreasinglyevident,includingtheexternalenvironmentfactorsinecon
3、omic,political,scientific,technological,culturalandotheraspectsoftheenvironment.Atthesametime,withthefiercelyincreasedmarketcompetitionandtherapiddevelopmentofChina'sinsuranceindustry,theinsuranceindustry’sopeningtotheoutsideworldhasenteredanewstage,moreandmoresubjectt
4、oparticipateinmarketcompetition,themainexistingareactivelyexpanding,characteristicsoftheintensecompetitionoftheindustryisveryobvious.WithShandong’s22financialreformactsandtheintroduction,thenext5-10yearswillbecomethegoldenperiodoffinancialindustryandalsothetransitionpe
5、riodoftheinsuranceindustry.Howtoimprovethecompanymanagementbasis,andpromotebusinessdevelopment,improvedprofitability,andgraduallyenteredthetrackofhealthydevelopmenthasbecomeapressingmatteratthemoment.Itisalsothemainpurposeofthetopic.Thegeneralideaofthispaperis:Basedont
6、hestrategicmanagementtheory,marketingtheoryandinnovationtheoryasthebasis,combinedwithspecificenterpriseconditions,mainlydividedintofourstepstoclarify:(1)isanin-depthanalysisofthedevelopmentofthecompany'sexternalenvironmentandindustrytrends,dialectical,systematic,dynami
7、canalysisofpeople's1万方数据青岛人保公司竞争战略研究insurancecompanyofChinaQingdaobranch’sstrengthsandweaknesses,identifytheopportunitiesandthreats,tograspthebasicsituationofthemainrivalQingdaoinsuranceindustryasawhole,predictionfuturedevelopmenttrend;putforwardthecompanyfacingtherapi
8、dgrowthofmacroeconomyofmarketdemandandmarketenvironment,graduallystandardizeopportunitiesatthesametime,itisalsosuffer
