内蒙古蒙西水泥股份有限公司竞争力分析

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1、内蒙古蒙西水泥股份有限公司竞争力研究competitivestrength.Facesogrimsituation,howtoenhancethecompetitivenessofMengxicement,theresearchonthisproblem,ithastheverystrongpracticalsignificance.Theauthorfirstreviewedtherelatedtheoriesofenterprisecompetitiveness,theninthelightofenterprisecompetitivenessofthebasictheory,analy

2、sisofcementindustryandMengxicementcompetitiveenvironmentandcompetitivesituation,thecompetitiveelementsareanalyzedindetail,inviewoftheexistingproblems,putsforwardeffectivemeasurestoimprovethecompetitivenessofMengxicement,summeduphowtofurtherenhancethecompetitivenessofenterprises,inthecurrenteconomic

3、andmarketenvironment,howtoadapttothemarketdemand,improvetheprofitabilityofthebusiness,toobtainthecompetitiveadvantagesofenterprises,therebyenhancingthecompetitivenessofMengxicement.KEYWORDS:enterprisecompetitivenesscementCountermeasures万方数据目录目录第一章：绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„„„11.1论文研究背景„„„„„„„„„„

4、„„„„„„„„„„„„„„„„11.2研究目的及意义„„„„„„„„„„„„„„„„„„„„„„„„„21.3本文的研究思路及研究内容„„„„„„„„„„„„„„„„„„„„31.3.1研究思路„„„„„„„„„„„„„„„„„„„„„„„„„31.3.2研究内容„„„„„„„„„„„„„„„„„„„„„„„„„3第二章:国内外企业竞争力相关研究综述„„„„„„„„„„„„„„„„„„32.1国内外企业竞争力相关研究综述„„„„„„„„„„„„„„„„„42.1.1国外企业竞争力研究综述„„„„„„„„„„„„„„„„„„42.1.2国内企业竞争力研究综述„„„„„„„„„„„„„„„„„

5、„6第三章：蒙西水泥竞争力评价指标体系„„„„„„„„„„„„„„„„„„83.1蒙西水泥公司概况„„„„„„„„„„„„„„„„„„„„„„„83.1.1蒙西水泥公司简介„„„„„„„„„„„„„„„„„„„„„83.1.2蒙西水泥公司组织结构„„„„„„„„„„„„„„„„„„„93.2水泥行业发展概况„„„„„„„„„„„„„„„„„„„„„„„133.2.1我国水泥行业发展概况„„„„„„„„„„„„„„„„„„133.2.2内蒙古地区水泥行业发展概况„„„„„„„„„„„„„„„153.3蒙西水泥主要竞争对手简介„„„„„„„„„„„„„„„„„„„17万方数据内蒙古蒙西水泥股份有

6、限公司竞争力研究3.4蒙西水泥竞争力评价指标体系„„„„„„„„„„„„„„„„„183.4.1建立蒙西水泥竞争力评价指标体系的原则„„„„„„„„„193.4.2蒙西水泥竞争力评价指标体系„„„„„„„„„„„„„„203.4.3蒙西水泥公司竞争力评价指标说明„„„„„„„„„„„„233.5蒙西水泥竞争力评价„„„„„„„„„„„„„„„„„„„„„283.6蒙西水泥竞争力评价结果及分析„„„„„„„„„„„„„„„„31第四章：提升蒙西水泥竞争力对策„„„„„„„„„„„„„„„„„„„„364.1提升蒙西水泥技术及管理创新能力„„„„„„„„„„„„„„374.2完善人才引进与激励机

7、制„„„„„„„„„„„„„„„„„„384.3推行精细化管理,打造成本领先竞争优势„„„„„„„„„„„„394.4大力推进企业信息化建设„„„„„„„„„„„„„„„„„„404.5延伸拓展产业链„„„„„„„„„„„„„„„„„„„„„„414.6加强建设有蒙西特色的企业文化„„„„„„„„„„„„„„„42第五章：结论„„„„„„„„„„„„„„„„„„„„„„„„„„„„44参考文献„„„„„„„„