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1、南京艺术学院硕士学位论文AdvancedcustomjewelryinChina'sdevelopmentandissuesAbstractAtpresent,China'seconomyisatanalarmingmomentumintherapiddevelopmentofChinesepeoplearegettingricherandricher,thelevelofconsumptionisalsoincreasingeconomicaffluenceislargelydrivenbythedevelopmentofthejewelryindustry,butalsofi
2、nejewelrycustomizationThejewelsservicelaidagoodeconomicfoundation.Foreignhigh-endjewelrymarketisincreasinglysaturateddomestichigh-endjewelrymarketisstillinitsinfancy,majortheforeignjewelrybrandscompetingtoentertheChinesemarket,toprovideadvancedcustomjewelryservicesforChina'shigh-endconsumergr
3、oups,accountedformostoftheThehigh-endjewelrymarket,ChinesejewelrybrandinthissituationhowtheriseofcompetingwithforeignjewelrybrandhasbecomeChina'sjewelrybusinessquestionworthconsidering.UndertheinfluenceofthetraditionalcultureoftheChineseaestheticpreferencesandforeignconsumersarenotquitethesam
4、e,theseniorcustomjewelryjewelrybrandabroadservicemaynotbeabletomeettheneedsofChineseconsumers.LessrenownedjewelrybrandinChina,thelackofinfluence,mostofthejewelrybrandenterprisescale,uncompetitiveandcustomderivativemodeinChinaduetothefinejewelryindustryboomcausedaffectedthehealthydevelopmentof
5、theindustry.Howtoregulatetheindustry,tocreateChina'sownhigh-endjewelrybrands,finejewelrycustomizedservicesinlinewiththeChineseaesthetictaste,thecontentsofthispaper.Thispaperexpoundedthebasicconceptsoffinejewelrycustomizationcombinedwiththedevelopmentofcustomfinejewelry,customfinejewelryanddom
6、esticconsumergroups,andmakerecommendationsonhowtoregulatetheindustrymarketstocreateaspecialfinejewelrycustomjewelrybrandservice,hopefutureseniorChinesejewelrybrandjewelrycustomizedservicestobemorecompetitiveinthemarket.HowtheChinesejewelrybrand"withChinesecharacteristics"finejewelrycustomized
7、serviceisthesubjectofthestudy,"Chinesecharacteristics"forthemainstreamphilosophicalconceptsundertheinfluenceofChineseconsumersaestheticideas;Chinesetraditionalelementsuse,theuseofChinesetraditionalcraftsinmodernjewelryandconsumerfavoritejewel
