基于o2o模式的餐饮企业crm客服系统设计与实现

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1、万方数据AbstractThedevelopmentofInternetbroughtnewchangestothetraditionalcommercialarea．ThetraditionalcateringindustryCanadopttheadvancedinformationprocessingtechnologytoachieveavarietyofgoalsofimprovingmarketcompetitivenessaccordingtothedemandofbusinessdevelopmentbyusingtheplatformofInternet．Themod

2、el(020)iSanimportantmodeofthecurrentInternettechnologyappliedinthecateringindustry．Researchofthismode(020)isverynecessarybasedonitsimportanceintheCRMsystem．Thisthesisstudiesthenewdevelopmentofthetraditionalcateringenterpriseunderthe020modeandfocusesonthedesignofCRMsystemunderthe020modetorealizet

3、heintegrationoftheprocessofcustomerinformationacquisition，processing，applicationwhichprovidesstrongsupportsforimprovingthemarketcompetitivenessandobtainsmuchbetterefficiencyforthecateringenterprise．(1)Inviewofthetraditionalcateringindustryonthecustomerinformationtothecustomerstograspunknown，actu

4、alconsumptioncannotbetimelytrackingproblem，020modeintheonlineregistration，browsing，orderingdishesfunctionbasedonuser，obtainingbasicinfaIrmationandconsumerpreferencesinformation，theinformationresourceisthepremiseandbasisforanalysisofcustomerrelationshipmanagement．(2)Inviewofthetraditionalcatering

5、industryisingeneralcustomersdining，accordingtoitsrequirements，passiverecommendprocessimprovements，theintroductionofimprovedApriorialgorithm，theclassicApriodalgorithmshortcomings，constructingauxiliarytable，reducingthenumberofvisitseachcandidateprojectdatarecordthings，improveprocessingspeed，byApri

6、orialgorithmtominingassociationrulesbasedontheonlinedata，accesstobasicuserattributeinformationandbrowsetothedishesandthepredeterminedinformation，throughtheassociationanalysisofdishes，achievethegoalofactiveapplicationtocustomersrecommenddishes，improvecustomerdiningcomfort．(3)Inviewofthetraditiona

7、lcateringindustrygenerallysimplemembershipbasedcustomermanagementmode，theexistenceofcustomerclassificationisunknown，cannotbetargetedtoprovidecustomerserviceproblems，classificationalgorithmindataminingbasedonthemethod，byseRin