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1、PraiseforRunningLean,SecondEdition“EasilyoneofthebesttechnicalbooksonLeanStartupeverwritten.Period.Endofpoint.Done.”DanMartellFounder,Clarity.fmAngelInvestor“InRunningLean,AshhasputtogetherabookIwishI’dreadbeforepursuingmyownstartup.TheLeanmethodologyhasreceivedalotofpress,butthel
2、evelofdetail,includingcasestudiesandpracticalapplications,makethisbookaresourceworthyofsittingoneveryaspiringentrepreneur’sshelf.It’snotjustgreatadvice,butagreatread,too.”RandFishkinCEOandCofounder,SEOmozCoauthor,TheArtofSEO“Customervalidationhasalwaysbeenoneofthebestwaystoelimina
3、tewastedeffortandshortcutdirectlytowhatwillwork.EricRiesandSteveBlankdidthestartupworldagreatservicebycodifyingandlabelingtheprinciplesinvolved.AshMauryagoesonestepfurther,providingaclearroadmapforInternetentrepreneurs,withadelightfullyclearandsimplewritingstyle.”DavidSkokAuthor,F
4、orEntrepreneursBlogGeneralPartner,MatrixPartners“Ashprovidescompelling,actionableguidanceforapplyingLeanprinciplestoastartup.HisstartupcanvaschangedthewayIthinkaboutmyownstartup.Thisbookisavaluableguidewhetheryouareaserialentrepreneurorafirst-timefounder.”SeanEllisFounderandCEO,Ca
5、tchFree“Leanconceptsareexciting,butit’shardtoknowwhattoactuallydo.Ashnotonlygivesadvice,hemakesitpracticable—thisisthefirstcomprehensiveguidebookforhowtoexecuteaLeanStartup.”JasonCohenFounder,WPEngineandSmartBear“Ashhaslaidoutaclearcompassforanyonetovalidatetheirideas,solverealpro
6、blems,andcreateasuccessfulbusiness.I’drecommendthisbooktoanyonetryingtogetabusinessofftheground.”NoahKaganChiefSumo,AppSumo.com“You’vereadthetheory—nowAshdistillsittopractice.RunningLeanisastraightforwardtoolkitthatdistillswisdomfromthestartupworld’sgreatestmindsintobattle-tested,
7、actionablesteps.”DanShapiroCEOandFounder,SparkbuyandOntela“IwishIhadreadAsh’sbookbeforesettingoutonmyownentrepreneurialjourney,asitlaysoutclearlyandconciselyacheatsheettolearnmanyofthelessonsthatI’velearnedinthelastfouryearsthroughtheschoolofhardknocks.”JasonJacobsFounderandCEO,Ru
8、nKeeper“RunningLeanisremarkablyre