[Running.Lean(2nd,2012.2)].Ash.Maurya.文字版

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1、PraiseforRunningLean,SecondEdition“EasilyoneofthebesttechnicalbooksonLeanStartupeverwritten.Period.Endofpoint.Done.”DanMartellFounder,Clarity.fmAngelInvestor“InRunningLean,AshhasputtogetherabookIwishI’dreadbeforepursuingmyownstartup.TheLeanmethodologyhasreceivedalotofpress,butthel

2、evelofdetail,includingcasestudiesandpracticalapplications,makethisbookaresourceworthyofsittingoneveryaspiringentrepreneur’sshelf.It’snotjustgreatadvice,butagreatread,too.”RandFishkinCEOandCofounder,SEOmozCoauthor,TheArtofSEO“Customervalidationhasalwaysbeenoneofthebestwaystoelimina

3、tewastedeffortandshortcutdirectlytowhatwillwork.EricRiesandSteveBlankdidthestartupworldagreatservicebycodifyingandlabelingtheprinciplesinvolved.AshMauryagoesonestepfurther,providingaclearroadmapforInternetentrepreneurs,withadelightfullyclearandsimplewritingstyle.”DavidSkokAuthor,F

4、orEntrepreneursBlogGeneralPartner,MatrixPartners“Ashprovidescompelling,actionableguidanceforapplyingLeanprinciplestoastartup.HisstartupcanvaschangedthewayIthinkaboutmyownstartup.Thisbookisavaluableguidewhetheryouareaserialentrepreneurorafirst-timefounder.”SeanEllisFounderandCEO,Ca

5、tchFree“Leanconceptsareexciting,butit’shardtoknowwhattoactuallydo.Ashnotonlygivesadvice,hemakesitpracticable—thisisthefirstcomprehensiveguidebookforhowtoexecuteaLeanStartup.”JasonCohenFounder,WPEngineandSmartBear“Ashhaslaidoutaclearcompassforanyonetovalidatetheirideas,solverealpro

6、blems,andcreateasuccessfulbusiness.I’drecommendthisbooktoanyonetryingtogetabusinessofftheground.”NoahKaganChiefSumo,AppSumo.com“You’vereadthetheory—nowAshdistillsittopractice.RunningLeanisastraightforwardtoolkitthatdistillswisdomfromthestartupworld’sgreatestmindsintobattle-tested,

7、actionablesteps.”DanShapiroCEOandFounder,SparkbuyandOntela“IwishIhadreadAsh’sbookbeforesettingoutonmyownentrepreneurialjourney,asitlaysoutclearlyandconciselyacheatsheettolearnmanyofthelessonsthatI’velearnedinthelastfouryearsthroughtheschoolofhardknocks.”JasonJacobsFounderandCEO,Ru

8、nKeeper“RunningLeanisremarkablyre