大连中船贸易公司出口策略分析

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1、AbstractDalianShipbuildingImportExportCompanyhadgainedbigsuccesswiththehelpoftheShipbuildingIndustryofthethreeNoah-eastprovinces．Withthefurtheropeningforapprovingthelicenseofengagingtheforeigntrade，andundertheseverecompetition，DalianShipbuildingImportExportCompanyhasbeenwalkingintothecrisisofde

2、velopment．ThepurposeofthispaperistogivesomeanalysistotheproblemsconsistinginDalianShipbuildingImportExportCompany,andpointoutitsdevelopingstrategyinthefuture．Throughtheanalysisoftheactualityandinnovationsituationofthecompany，thepaperpointsoutsomeproblems，existingatthemarketcompetition，tradeobst

3、acle，managementofsupplychain，defendingtraderiskandinsidemanagementofthecompany,whichmustarisesomebadinfluencetothefurtherdevelopmentofthecompany．Thepaperputsforwardsomestrategiesandadviceforcarryingseparatelytomarketcompetition，tradeobstacle，managementofsupplychain，defendingtraderiskandinsidema

4、nagementofthecompany．Itstressesthatthecompanyshouldquickenthestepsofinnovation，builduptheconceptofengagingbusinessworldly,supplygoodproductsandservicesatisfyingitscustomers，whenitisfacingtheincreasinglyinternationalfiercecompetition．ThecompanyshouldsetupitsoWnmarketnet，avoidthetradeobstacleskil

5、lful，buildupasupplychainwhichreactquickly,paymoreattentiontodefenddifferentkindofbusinessrisks，bemanagedstrictly,berunlegally,improvethegeneralabilityforcompetitionofthecompanyanditsemployees，thusthecompanyCanincreaseitsvalueandberunwell．Thepaperisstudyingastate—ownedtradecompany,whichhassomere

6、presentation．Theusessometheoriesofinternationaltrade．international虹a(1epracticeandmanagementforcompany,andgivesomefeasiblestrategyandadviseforthecompany’Sdevelopment．Throughthespecialstudy,Ihopethepaperwillbehelpfulforotherstate·ownedtradecompanies，andgiveahandtothehealthydevelopmentofourtradei

7、ndustry．Keywords：Strategy：Export：ForeignTradeCompany11I大连理工大学MBA学位论文原创声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下丌展研究工作所取得的成果。除文中特别加以标注和致谢的地方外，论文中不包含任何其他个人或集体已经发表或撰写过的研究成果，也不包含为获得大连理工大学或其他教育机构的学位或证书而产生的成果(如学位论文等)。对本文的研究做出重要贡献的个人和集体均已在文中以明确方式标明，本