gr公司发展战略分析

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1、AbstractSincetllecompetitiontodayisheatedandmetecllIlologyisadVaIlcingquick坶，mem破etboulld哪changesrapidly’sotllattlletraditionalcorporationconceptionaIldthemodesofmaIlagementcannotsatis匆meneedoftheeconomydevelopHlent．Thecompetition锄ongente叩risesistoso

2、meeXtendreVeaJedaustllecompetitionofstratcgictlliIlkingandstrategicOrientation．Thesuc∞ssdep骶ldsonstrategy．Underthcbackgro嗽dofglobaleconomyinte耐ion，meente印risemustMngitsrelativesup耐ori锣into觚lplayandfixitsorientation叩propriately，meaIlwhileactuELlize“sc

3、ont妇职Ibledevcl叩mentstrategysoastosⅧNiVeanddeVelopquicklyunderme：coIlVe昭i119attack矗omala玛enumberofbigente啦risesbothdomesticaIldabroad．Tllisp印erisinaCcordancewiththebasic也eoryofstrategicmanagement．Thisp印erusedtheanalyzingt00lssuchasSWOT’theIntemalFacto

4、rEvaluationMatrix，meExtemalFactorEValuationM枷x，meStrategicPositionandActionEvalu砒ionandMichael．E．Poter’sfiVe·forcesmodel，etC．nalsousedtheknowledgeofaccountantandstatisticsimegrate。Thispaperstarted舶mmestatusandprospectofChillesetelecomindustⅨThebasics

5、ituationandproblemofGRCompanyisintroducedfirstly．Analyzedmeopportullitiesa11dthreatensofGRcompally，analyzedmeactuali够oftllecompally，its’tllemainproblemitf．acednow．Then，thispaperanalyzed也eexteriorenVirolunentofGRCompany，especiallythemaincompetitor'Ⅱle

6、eXteriorenvironmemopport吼itiesaIld衄eatens．Thispaperalsoanalyzedt11einteriorresources缸【V肌tagea11ddisadVaIltage，andthecorecompetenceofGRConlpaIl_y．ThecompetitioninChinatelecomequipmentmarketismore肌dmoreserious．InordertoremainacontinuabIedevelopmentinth

7、e如ture，theGRconlpaIlyHlustkweitsownsuita_blestrategy．Thestrategic疳锄emainlyconsistsofthelead即wⅡlstrategyalldthedi航rentiations仃aCegy'maintainaIlddeVelopcorecompetendes．EmphasishasbeengiVenonhowtoensuremeefrectiVeexecutionofthesestrategies，whichincludee

8、xecutiVeschemeonintemationalizationsale，co印oratecuhlreconstnlction，humanresourcesdevelopmentandetc．【Keywords】thetelecomindustry’deVelopingstrategy’thecorecompetenceII西北工业大学学位论文知识产权声明书本人完全了解学校有关保护知识产权的规定，即：研究生在校攻读学位期间论文工作的知识产权单位属于西北工业大学。学校有权保留并向国家有关部门