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1、Title：ResearchonSpecializationStrategyofCCompanyMajor：BusinessAdministrationName：LiuHaiSupervisor：ProfessorChenHonghuiABSTRACTThisthesisisacasestudy,analyzingspecializationstrategyofCcompany．Ccompanyisasubsidiaryofglobaldaily峨chemicalsgiantCgroupinChina．Differentfro
2、mCgroupandotherdailyUSechemicalscompanies,Ccompanyadoptsspecializationstrategy,focusingonoralcarebusiness．Intherecentyears，Ccompanyfacedseverechallenges：salesincreasesloweddown,andmarketsharedecreased．Meanwhile，Ccompanyfurtherreinforcesherspecializationstrategy．Thet
3、hesisstartswithexternalandinternalenvironmentanalysis，thenlooksintoCcompany’Sspecializationstrategyandhowthisstrategyisimplemented,finallyconcludeswithsuggestion．Externalanalysisfocusesonmacroandindustry．ThroughPESTanalysisonmacroenvironment，thethesisconcludespoliti
4、cs,economics，socialfactorandtechnologysupportdaily墩chemicalsindustry．Through5forcesanalysisonindustry,concludestheindustrydevelopsfastcontinuallywithbigpotential,meanwhilethecompetitionisrelativelyfierce．Overall,theindustryattractionlevelismedium．ExteranUyalsostudyt
5、hecompetitorsandderivethekeysuccessfactorsoftheindustry．InternalanalysisanalyzestheresourcesofCcompany,demostratesthatthecorecompetencyishergoodbrandandreputation,andthehighqualityhumanreSOUrCeS．ThethesisstudiesCcompany’Sspecializationstrategy,includingitshistory,ca
6、usg，currentstatusanditsimplementation；thenanalyzestheprosandCOSofthisstrategywiththeconclusionthattheCOILSisovertheproms；thenfurtherdisclosestheIIinfeasibilityofthespecializationstrategy,anddemonstratesthatCcompanyshoulddiversifywithreasons丘omvariousaspects；meanwhil
7、edemonstratesCcompanyiscapableofdiversification．Finally,thethesisprovidesrecommendationonhowtodiversify．KeyWords：Diversification,Specialization,SynergyIII目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1旭STR^CT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．II目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Iv第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11
8、．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．21．3研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．21．4论文思路和框架⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．2第2章文献综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
