a企业的国际市场营销方案

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1、首都经济贸易大学硕士学位论文AbstractA企业的国际市场营销方案AsoneoftheleadingcompaniesinChinesefinancialequipmentmarket，inordertorealizemuchgreaterdevelopment，CompanyAbeginstostepintointernationalfinancialequipmentmarket．Butitsshortageincomprehensiveinternationalmarketingstrengthisobviouscomparingwithw

2、orldwidefamouscompanies．Basedonthecharacteristicsofnicheandorganizationalmarketoffinancialequipment，thisarticlemakesacomprehensiveanddetailedanalysisaroundcompanyA’Sinternationalmarketingstrategy．Thereisahugedifferencebetweenthemacro—environmentofinternationalmarketinganddomes

3、ticmarketing．Thisarticlewillelaboratethedifferencefrompoliticalaspect，economicalaspectandlegalaspectseparately,andmakeananalysisinCompanyA'senteringintointernationalmarketbasedonitselfsituation，Chineseandintemationalfmancialequipmentmarket．Inordertoimplementinternationalmarket

4、ing，CompanyAneedstOsurveyandsubdivideinternationalmarket．SinceCompanyAisinnichemarketandorganizationalmarketatthesametime，thisarticlealsomakesadeepanalysisinorganizationalpurchasingbehaviorandcharacteristics，basedonwhichformulatesapropercompanyinternationalmarketingstrategyfor

5、CompanyA．In4P(product，price，placeandpromotion)marketingstrategycombination，placeisakeyfactorforinternationalmarketingofCompanyA，thisarticlewillfocusonestablishment，managementandassessmentofdistributionchanneltOmakespecificanalysis．Inaddition，thisarticlewillinvestigateandsearch

6、forsolutionsofspecificquestionssuchasbrandandmarketingchannelsissuesthatCompanyAmetwithduringitsinternationalmarketing．Thisarticleusethemethodofmonographicstudy,comprehensivelybasedonthetheoriesofMarketing、StrategyandInternationaltrade，analyzetheissuesandfindoutthesolutionsaro

7、undthemarketingofcompanyA．AsoneofChinesesmallandmedium-sizedprivateenterprisesmarchingon首都经济贸易大学硕士学位论文A企业的国际市场营销方案internationalizingroad，throughdeepanalysisofCompanyA'sinternationalmarketingstrategy,thisarticlewillintegratemarketingpracticewiththeoryclosely,formulatesscientifi

8、cintemationalmarketingplan，organizesandimplementsit．Itisveryi