a公司商业模式和运营分析

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1、上海交通大学MBA学位论文A公司商业模式和运营研究THERESEARCHOFBUSINESSMODELANDOPERATIONOFCOMPANYAABSTRACTThebuildingmaterialsindustryhasasize.Butalongwiththedevelopmentoftheindustryfordecadesfromshortagetoovercapacity,theentirechannelefficiencyisstillverylow.Notsimilarwithhouseholdappliancesindustr

2、y,thereisnoindustrygiantsuchasSuningandYongleinthechannel.Thereasonisduetothelowdegreeofproductstandardization,frequencyofconsumption,lowcustomerfocus,hugecostsforexpositionetc.Butinrecentyears,withnewrealestateregulation,exportmarketdemanddecreasingandotherfactors,thewholei

3、ndustrychainisfacedwiththebigloss.Therefore,howtoimprovechannelefficiencyhasbecomethecommonaspirationofallparticipantsintheindustry.Thispaperstudieshowthestart-upcompanyAappliestheDirectSellingModelwithcombinationoflowcoststrategyintegratedglobalsupplychaintoimprovechannelef

4、ficiencyandreducetransactioncost.KEYWORDS:Businessmodel,operations,O2O,channelefficiency,directselling5万方数据上海交通大学MBA学位论文A公司商业模式和运营研究目录前言...........................................................................................................................................

5、...............1第1章绪论...........................................................................................................................................21．1建材行业现状.........................................................................................................

6、..............21.2企业背景和问题........................................................................................................................31.2.1企业背景........................................................................................................................

7、.31.2.1问题的提出.....................................................................................................................41.3理论基础....................................................................................................................................41.3.1

8、波特的三大战略....................................................................