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ID:32035718
大小:2.16 MB
页数:58页
时间:2019-01-30
《《中原服装交易网》电子商务项目商业计划书》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractChineseclothingindustryisdevelopingrapidly,ande-commercetransactionstendencyforclothingischanging,thisarticleisforchannelssalespatterninnovationprovidesne、)lrideasandsolutionsinthisform.WiththefurtherdevelopmentofChina'seconomy,theclothingindustryalsoprofoundchangesineconomicdevelopmentti
2、de.ontheonehand,theelevationoftheeconomiclevelinChinaforclothingtoconsumersdemandchanged,peoplebegantopursuetheconnotationofthebrandandtheconsumerexperience.Ontheotherhand,clothingafterlong’termaccl】mulation.undertheinfluenceoftheforeignclothingtimelyandfashionculture,areseekinganewtransformation
3、,thebrandoperationisbecomingthemainstreamofdevelopment.Meanwhileintheinternationalfinancialcrisis,clothingexportenterprisefocusondomesticmarket,extrudingmorelivingspaceofthegarmentindustryfrompersonnelofeachclass,itmakesmodelchangeappearmoreintenseandurgent,clothingcirculationchainupstreamclothin
4、gmanufacturer,middleanddowns缸-e锄dress{obberclothingalldealersintheopportunityandthepressureforinnovationandbreakthrough.ARer2000.theriseofe-comlTlerceandoutstandingachievementofinnovationforgarmentindustrymarketprovidesnewideasandpatterns.Inaleadingenterprisedec呐nicconllilercesuchasTaobaoandFanke
5、,China’se-commerceperformancereachednewhighs,alargenumberofclothingenterpriseandclothingdealerbegundoingbusinessinnetwork.Butatthesametime,therearestilllargenumbersofclothingmanufacturers,distributors,wholesalerssufferfromtheirownstrengthlimitatioils,theydonothinginthisenvironment.Asthemainchanne
6、lofgarmentcirculation,clothingwholesalemallisthekeylink觚dtllemaillchannelinChineseclothingcirculation.Inthechangesofthebrand,Clothingwholesalemarketalsodothehardwareupgrades,softwareupgradesandserviceupgradesundertheneedsofmanufacturers,wholesalers,distributors.Fortheadvantagesofthecost,informati
7、onconcentration,largeclothingwholesalemarket’sIIindustrywiththetrendofthetimes.KeyWords:ClothingE-commerceWholesalerDealerWebsiteIIIdemand,frontiercontainsclothing1项目环境分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31.1中国服装行业的发展情况⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
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