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ID:32027182
大小:1.80 MB
页数:65页
时间:2019-01-30
《山东滨化公司竞争战略-研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、山东大学硕士学位论文ABSTRACTStrategyisanage·oldtopic,meanwhile,itisalsoaveryimportanttopic.Likethefamousmanagementscientistsaid,thekeyissueisnotwhereweare,itiswherewewanttogo.Therefore,carryingouttheresearchonenterprisestrategymeansalot.Sincetheglobalizatlonoftheeconomyandthenewc
2、hangesofthesituationingraphicalpoliticsofinternationalenergy,thequickdevelopmentofnewhitechnology,newdevelopmentofpetroleumandpetrochemicalcircles,especiallyafterChinaaccesstoWTO,its’econoTnyandsocietyhadenteredanewdevelopmentphase,thesemakechina’Spetroleumandpetrochemi
3、calcirclesfacenewposition.Themostcountriesthattakepetroleumandpetrochemicalcirclesasits’supportindustryhaveemergedintheeconomicaltideoftheworldwithfurthergloballzationoftheworldeconomy.Theconcentrationextentofthepetroleumandpetrochemicalcircleswillbepromoted,willtakeont
4、hetrendoflargerscale.TheinfectofthemultinationalcompanythatbasedinEuropeandAmericawillbeenlarged.TheirInvestmentstrategyinAsia.whichtakechinaasmainplace,isimPlementing,andthebigpetroleumcompanywillfurtherscrambleChinamarketwiththerealizationofcustomreductionandmarket.in
5、permissionpolicy.ThepetrochemicalproductsoftheneighborcountrieswillswarnlintoChinamarket,SOtheChinamarketwillbeinternationalization.Thesefactorswillmakemoreintensivecompetitionofpetroleumandpetrochemicalproductinbothdomesticandoverseasmarket.Thepurposeofthestudyinthisth
6、esisistocombinethestrategymanagementtheoryandthecharacteristicsoftheenterprises,todiscusshowtoestablishthecolllPetitivestrengthinintensivemarketcompetitiontorealizefurtherdevelopment.Thethesiscombinedwithlotsofrealitystudies,basedonBearSsituation,throughtheanalysisofthe
7、politicalandeconomicalsituationandthe4山东大学硕士学位论文environmentofthepetrochemicollcirclesinbothChinaandtheworld,alsotheenviromentofpetrochemicalcirclesinChina.then,studyandanalyzecarefullythemainopponents,latentOpponents,substituteproducts,providersandcustomersthrough“fives
8、trength’'model.Thereafter,throughexertingSWOTanalysismethod,weighthestrengthsandweakness,opportunitiesandthrea
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