我国团购网站盈利模式的优化方法-研究

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1、⑧万方数据硕士学位论文MASTER’STHESISAbstractInrecentyears，networkgroupbuyinghasgraduallyenteredpeople’SdailylifeinChina,andwiththetransactionscaleandtheuserscaleisincreasingyearbyyear，networkgroupbuyingindustryisrapidlydeveloping，however,thisrapiddevelopmentdoesnotmakenetworkgroupbuyingindustrygeth

2、ugeprofit,infact,onthewhole，atpresentourcountry’Snetworkgroupbuyingindustryisnotprofitable．Manyreasonsforthisphenomenon,oneimportantreasonis，Chinesenetworkgroupbuyingcompmy———groupbuyingwebsite，hasyettofindsuitableprofitmodelfortheirown．Asisknowntoall，profitmodelwhichissuitablefortheirow

3、nisveryimportantforanyenterprise，groupbuyingwebsiteisnoexception．Therefore，takingadvantageoftheexcellentsituationofnetworkgroupbuyingindustry'svigorousdevelopment,tofindascientific，reasonableandsustainableprofitmodelforgroupbuyingwebsitetoobtainprofit,SOastorealizetheoverallnetworkgroupb

4、uyingindustry’Sprofit,iscurrentlyChinesegroupbuyingwebsite’Simportantproblemtopayurgentattentiontoandsolve．ThispaperintroducesthesituationofgroupbuyingwebsiteinChinaonthewholeisnotprofitable，basedonthisasresearchbackground，expoundstheresearchgoalofselectinganddevelopingsuitableprofitmode

5、lforChinesegroupbuyingwebsite，andthensummarizedthedomesticandforeignscholarsontheresearchstatusofthegroupbuyingwebsiteprofitpattern,andcombstherelatedtheoryofgroupbuyingwebsiteandprofitmodel．Onthisbasis，theauthorputsforwardtheoptimizationmethodofgroupbuyingwebsiteprofitpatterninourcountr

6、y，whichisbasedonaquestionnairesurvey,firstlyusingthebodafunctiontoevaluatetheexistingeightkindsofprofitmodelofChinesegroupbuyingwebsite，thenaccordingtotheevaluationresults，usingtheBostonmatrixtodividetheeightkindsofprofitmodelofgroupbuyingwebsiteintofourdifferenttypes，andthenfromavariety

7、ofangles，putsforwardtargetedstrategyofselectinganddevelopingprofitmodelforthegroupbuyingwebsite．Inthisoptimizationmethod，theclassificationandevaluationofprofitmodelisthemeans，theselectionanddevelopmentofprofitmodelistheobjective．Afterthat,taketheMeituanwebsiteasanexample，