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1、摘要我国跨境电子商务行业近年来发展迅猛，论文通过总结现有跨境电商各种模式的特点，并通过自制调查问卷的方式了解现有消费者对跨境电商的消费状况、需求、满意度、期望等，分析我国跨境电商行业在繁荣的现状下存在的诸多问题，比如行业面临政策未来方向不确定、与现有法律法规相矛盾、消费者权益问题难以保障以及跨境电商人才极度缺乏等诸多问题。论文在此基础上分析并提出我国未来跨境电商发展的方向，在国家层面，需要进行政策、法律法规的完善。在企业层面，需要加强对供应链的控制力，以增强在国内外市场的竞争力；加大对消费者需求的研究，在逐渐细分的市场上找准企业定位
2、；同时全社会需关注人才培养为跨境电商行业的长期发展做好充分的人才储备。关键词：跨境电商，模式，供应链，消费者5万方数据AbstractThecross-borderelectroniccommerce(“e-commerce”)ofChinahasbeendevelopingbyleapsandboundsinrecentyears.ThisarticleanalyzesthevariousproblemscurrentlyexistedinChina’scross-bordere-commercesector,bysummariz
3、ingthefeaturesofexistingpatternsforcross-bordere-commerce,andbylearningconsumers’consumptionsituation,demand,degreeofsatisfaction,expectation,etc.,throughdispatchingself-designedquestionnaire.Thisproblemsareincludeuncertaintyofthefuturepolicies,contradictionbetweenthes
4、ectorandexistinglaws,difficultyinsafeguardingconsumer’srightsandinterests,andextremeshortageoftalentsinthisarea.Basedontheabove-mentionedbackground,thisarticlefurtheranalyzesthefuturedevelopmenttrendofChina’scross-bordere-commerce.Tosumup,furtherimprovedpolicy-andlegis
5、lation-makingisnecessaryonthegovernmentallevel;ontheenterpriselevel,controlonthesupplychainneedstobestrengthenedtoincreasethecompetitivenessofChina’scross-bordere-commerceinbothforeignanddomesticmarkets.Meanwhile,itissuggestedtoincreaseresearchontheconsumers’demandsoas
6、tofindouttherightorientationofcompanyingradualsegmentedmarkets.Itisalsoproposedtopaymoreattentiononthepersonneltraining,foranadequatepreparationoftalentreserveforalong-rundevelopmentofChina’scross-bordere-commerce.KeyWords:Cross-bordere-commerce,Pattern,Supplychain,Con
7、sumer6万方数据目录第1章绪论..............................................11.1研究背景...................................................21.2研究目的及意义.............................................21.2.1研究目的.......................................................21.2.2研究意义................
8、.......................................21.3论文主要研究工作...........................................31.3.1论文的章节及框架.........
