资源描述：
《星巴克咖啡公司市场营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、星巴克咖啡公司市场营销策略分析摘录:本文的分析对象是星巴克咖啡有限公司,以下将通过其公司概况,市场营销中的优势劣势,发展战略及组织结构进行阐述。关键词：优质完美体验需求businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,domi
2、natedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperati
3、ons,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersona
4、lfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefin
5、ancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmitte
6、dthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,
7、,andarea,andtype,)目录1、公司背景介绍2、公司组织结构3、公司市场SWOT分析4、公司营销战略及发展提议1.公司背景介绍1.1公司介绍星巴克咖啡公司于1971年诞生在美国西雅图一家靠咖啡豆起家的咖啡公司，自1985年正式成立。它是零售、烘焙特色咖啡的世界一流公司。星巴克公司是由美国的一家咖啡公司、台湾统一集团旗下的统一企业、统一超商与上海烟草集团卢湾烟草糖酒有限公司合作，共同在上海及其周边地区开设经营的星巴克咖啡门市。在中国，星巴克的全称是统一星巴克咖啡有限公司
