上海日航酒店市场定位战略分析

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1、Title：ThestragticmarketposioningreserchofShanghaiNikkoHotelSpecialty：BusinessAdministrationName：YangLiTutor：LiShuminSignature：炕多易tt^矗竹AbstractCompetitionistheproductofthemarketeconomyisameansofsoclaldevelopmentandprogress．Howtosurviveinthefiercecompetitl

2、on，howtohandletheirownbusinessoperations，whichrequirestheknowledgeofthemarketandtheabilitytoaccurateanalysisofthemarket．Hoteloperatorsmustbeawareofthesev丽tyofcompetition，iftheycanresearchthemarketenviro眦entbaseontheirownstrengthsandweaknesses，throughmark

3、etse哪entation，accuratemanetpositioningandproductinnovationinbuslnessstrategY．EnterpriseswillbeinaninvinciblepositionandmaintainthePreVlousstatusandstyle．TllisessavfocusesonNikkoHotelinShanghai(shortforShanghaiJAL)marketpositioningstrategyforthestudy,base

4、donShanghailocalmarketingpractice，developmentneedsandthelocalhotelindustry,theactualmarketsituatiOn．Thepurposeistoprovidespecificandfeasiblemarketanalyslsreportsandm枞positioningplanningandrecommendationsforthehotelswhlchwilloDeninShanghaiinthefuture．Thes

5、tudystartsfromresearchthroughthecollectionandaccesstoalargenumberofdocumentsanddata，extenslVecollectionofpracticalinformationandtheShanghailocalhotelindustry'sfirst．1ineinfomlationanddata，comparisonandreferencetootherinternationallyrenownedfive．starhotel

6、localcharacteristicsofthedevelopmentandusestrategicanalysisofthePorterFiveForcesModel，SWOTanalysisandothermethods，theoreticallyandpracticallydominatedtoconductrealslmulatlonanalysis．Paperisdividedintofivechapters，thefirstchapteristhebackgroundofthisstudy

7、,thepurpose，significanceandresearchideas，methods；thesecondchapterdescribesthestrategicmanagementtheoriesandanoverviewofthetheoryofmarketpositioning；ThethirdchapterdescribestheHotelNikkoShanghaibasicinformationandbackground；Theforthchapterusingmarketanaly

8、sis，combinedwithShanghaicityprofiles，macroeconomicconditions，marketdevelopmentofShanghaitourismsituationandcharacteristics，aswellasNikkoHotelChangningDistrict，theirgeographicalmarketenvironmentforcompetition，pressure，etc．o