黑龙江辰能投资集团有限责任公司发展战略-研究

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1、哈尔滨工业大学高级管理人员工商管理硕士学位论文AbstractHeilongjiangChenergyInvestmentGroupisaState-ownedInvestmentCompaniesborninChina'sreformperiod.HeilongjiangChenergyInvestmentGroupwasfoundedonthebasisofthelocalpowerdevelopmentcompanyofHeilongjiangProvinceonMarch2009.Aftertwentyyearsofpracticeandexploratio

2、n,HeilongjiangChenergyInvestmentGroupisnowastate-ownedinvestmentholdingcompanywithmainbusinessinthefollowingfourpillarindustries:electricityenergyinvestment,front-endtechnologyandriskinvestment,estateinvestmentandfinancialinvestment.Asourgovernmentisvigorouslypromotingenergyconservatio

3、nandenvironmentalprotectionindustry,andcomprehensivelyacceleratingdevelopmentofnewenergy,ChenergyInvestmentGroupseizesthissignificantdevelopmentopportunitiestodevelopitsnewenergyplatformandstrategy.Inthiscase,HeilongjiangChenergyInvestmentGroupshouldeffectivelycarryoutdevelopmentstrate

4、gies,notonlyoftheimportanttheoreticalvalue,butalsohasapositiveandpracticalsignificance.Asaprovincialenterprise,ChenergyInvestmentGroupisgraspingtheopportunityofstrategicplanningfortherevitalizationoftheoldindustrialbasesinthenortheastofthecountry.Aftertwentyyears’ofdevelopment,Chenergy

5、InvestmentGroupacquiresthefollowingstrengthandconfrontscertainweakness:ChenergyInvestmentGrouphasoptimalbusinessstructureandstrongabilitytoresistrisks;processesfavorablemarketplaceandstrongabilitytoattractprojects;combinesindustryandfinanceandhasstrongfinancialability;maintainspowerful

6、controlstrategyandcompetitiveorganizationalabilities.However,obviousproblemsincludes:bottlenecksofresources,constrainedprofitability;lackofpre-projectreserves,constraintsinsustainabledevelopmentcapacity;shortageofprofessionaltechnicalandmanagementpersonnel,constraintsinpioneeringthedev

7、elopmentofcapacity;seriousfinanciallossofindividualfiredpowerindustry.Thuscarryingoutastrategytoreducelossesanddeficitsisaverysignificanttask.Inthispaper,weusetoolsasSWOTanalysis,businessmatrixportfolioanalysisetc.toassessthemarketpositionanddevelopmentprospectsofeach-II-哈尔滨工业大学高级管理人